首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2016-11-13
60
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
A.绿色广告费用昂贵。B.无人相信绿色广告。C绿色广告并不成功。D.绿色广告经常带有欺骗性。此题为细节题,该题的答案包含在下面的句子里。Butconsumers realized that some companies made false claims and exploited themovement,using such nebulous terms as“environmentally friendly”and“green”.但一些消费者意识到一些公司做假承诺,用模糊的“有益环境”等术语大大利用时机。故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/50HC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Electricalenergy______fromthesuninaroundwayisthemostwidelyusedenergytoday.
You’vemadeamistake—you’ve______theword.
Accordingtosociologists,thereareseveraldifferentwaysinwhichapersonmaybecomerecognizedastheleaderofasocialgr
Themanagerlosthis______justbecausehissecretarywastenminuteslate.
Manydifficulties______asaresultofthechangeovertoanewtypeoffuel.
Themostimportantstartingpointforimprovingtheunderstandingofscienceisundoubtedlyanadequatescientificeducationat
Themostimportantstartingpointforimprovingtheunderstandingofscienceisundoubtedlyanadequatescientificeducationat
Mostpeoplewhotravellongdistancescomplainofjetlag.Jetlagmakesbusinesstravelerslessproductiveandmoreprone【C1】____
Changesinthewaypeoplelivebringaboutchangesinthejobsthattheydo.Moreandmorepeopleliveintownsandcitiesinst
Duetothehistoricalinfluencebrieflysummarizedabove,oneistemptedtorefertothecountry’seconomyandbusinessculture
随机试题
[2005年,第43题]一般来说,某反应在其他条件一定时,温度升高其反应速率会明显增加,主要原因()。
下列关于融资租赁和经营租赁的表述,不正确的是()。
某施工项目直接费为1200万元,其中直接工程费为900万元,措施费300万元,直接工程费中的人工费为240万元,该施工项目的材料二次搬运费费率为2%,则该施工项目的二次搬运费为()万元。
Excel默认使用的单元格引用是()。
凡是法律、法规规定的应税收入、应税财产的各类纳税人,均应当办理税务登记。()
下列项口中,在会计利润的基础上应调增应纳税所得额的项目有( )。
“法西斯”一词的最初含义是()。
参议员很长时间以来都对全体报界持有这样一种观点:真正的艺术品没有一件是淫秽的,因此,在需要鼓励自由的艺术表达与需要保护公众免受淫秽作品的侵染之间并不存在冲突。当人们举出一般被视为淫秽的名作作为可能的反例时,这位参议员认为如果这些作品的确是淫秽的,那么它们不
关于数据库概念设计及物理结构设计,下列说法错误的是()。
A、$12.B、$10.18.C、$5.94.D、$10.81.DHowmuchwillthepackagecostifitissentbyexpress?
最新回复
(
0
)