首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long
The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long
admin
2014-06-26
63
问题
The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’re also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember.
What is the main purpose of this passage?
选项
A、To tell how difficult it is to make a good brand name.
B、To compare different ways of choosing brand names.
C、To recommend some popular brand names.
D、To introduce what a good brand name is.
答案
D
解析
主旨题。该题考查对于全文的理解和认识。通读全文可以得知本文介绍什么是一个好的商标。故答案为D 。
转载请注明原文地址:https://kaotiyun.com/show/51MK777K
本试题收录于:
大学英语三级B级题库大学英语三级分类
0
大学英语三级B级
大学英语三级
相关试题推荐
Manyteenagersthinkthat______canunderstandthembetter.Thesentence"Youranswersarewelcome"means______.
Usually,astudentcard(able)______metotravelhalf-price(半价)ontrainsinChina.
Doyouknowwhattheletterisabout?Itisaletterof______.WherewillMr.Petersonreturnaccordingtotheletter?
MemoTo:AlltheStaffFrom:Mr.Mendels,thePersonnelManagerDate:Dec15,2008Ref:JM/15/12/08Subject:Thegrantingofann
TheStudentUnionhasrecentlyagreedtosetupanEnglishClub.ItaimstoencouragestudentstolearnEnglishoutsideofclass
A、Yes,please.B、OnMonday.C、Isee.D、Good-bye.A本题考查对别人主动提出帮助的回答。回答一般分为肯定和否定两种。肯定回答一般为Yes,please或Thankyouverymuch,否定回答一般为N
A、Iagree.B、Tea,please.C、Mypleasure.D、Noproblem.B本题考查选择疑问句及其回答。对于选择疑问句,一般要从问句给出的备选项中做出选择,或者都不选。本题给出了tea和coffee两个备选项,B)选择了
Atpresent,therearemoreandmorewaysofgoingonholiday.Inmyopinion,therearetwotypesofholiday-makersHoliday-m
Afterspendingtwodays(argue)______aboutwheretogofortheirholidays,finallytheydecidednottogoanywhere.
DOsandDON’TsThefollowingDOsandDON’Tsmayhelpyoutoavoidbecomingthevictimofapickpocket.DOcarrywithyouo
随机试题
A.热结便秘B.阳虚便秘C.大便燥结D.血虚便秘E.津亏便秘
李某,男,3S岁,新被确诊为原发性高血压,他努力调整自己的心态去接受患病的事实,此种适应属于()。
政务采购的功能有()。
在招聘选拔中使用的绩效预测因素中,属于非智力因素的是()。
古典主义戏剧有哪些主义特征?法国古典主义悲剧冲突是什么?
(11年)设L是柱面x2+y2=1与平面z=x+y的交线,从z轴正向往z轴负向看去为逆时针方向,则曲线积分
______指的是一个企业中的主要业务领域。
Twowaysofowningabook:-payingforit,whichisthe【D1】______topossession-【D2】______theideas3kindsofbookowners:-h
Exerciseisgoodforyou.Butmostpeoplereallyknowverylittleabouthowtoexercise.Lookatthefollowingtrue-falsetests.
Forthefirsttimein25yearstheFoodandDrugAdministration(FDA)isbringinginnewhealthwarningsforcigarettes.Thenine
最新回复
(
0
)