首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
admin
2015-03-27
33
问题
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
How to write a tourism marketing plan
【L1】A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
【L2】______about the travelers of your area is necessary for an effective plan.
【L3】First, you should set your______.
【L4】Your marketing goals should be far-ranging so that they can be accomplished through______.
【L5】SWOT is short for______,______,______and Threats.
【L6】Strengths and weaknesses are______that could have an impact on your market position.
【L7】Opportunities and threats are external forces that influence your______.
【L8】Thirdly, create a community or______.
【L9】Make______of the features your area offers including food and accommodation, etc.
【L10】Fourthly, recognise your______.
【L11】Ask for______information such as gender, age, income and home town.
【L12】Finally, set marketing objectives for each______.
【L3】
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan. For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent external forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
OBJECTIVES/GOALS
解析
由此题所提供的信息可知,此处应填入动词set的宾语,关键句的用词是define yourobjectives,替代提示语中的“set your______”,所填之词就很清楚了。
转载请注明原文地址:https://kaotiyun.com/show/57Od777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whoismostlikelytalking?
Accordingtothespeaker,whatspecialitemscouldbefoundintheiroffice?
Whataretheytalkingabout?
Whomostlikelyarethespeakers?
Whataretherelationsbetweenthetwopersons?
Whataretheytalkingabout?
Accordingtothewoman,whyhasthecompanygoneoveritsbudgetthisquarter?
A、 B、 C、 AItcanseat500peopleanswershowlargeistheauditorium.Choice(B)usesthesimilarwordlargerin
A、 B、 C、 BHowmanydays是问题的关键,所以正确答案应该是说几天或几周等期限的内容。(A)用来回答Howmanypeoplewillbeaway…?这类问题,(C)适合回答Howmanyti
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.YouhavetochooseoneofthetopicsfrOmtheth
随机试题
资本积累的实质是()。
急、慢性宫颈炎,或子宫颈癌,其外治法可选用
王某和黄某共同犯抢劫罪,分别被判处死刑,另外王某单独犯有强奸罪,也被判处死刑。最高人民法院在核准死刑中查明:王某的抢劫罪认定事实正确,适用法律不当;王某的强奸罪认定事实不清,证据不足。黄某的抢劫罪认定事实清楚,适用法律正确。关于此案的核准结果,下列哪项表述
工程项目施工合同是发包人就完成具体工程项目的()等工作内容,确定双方权利和义务的协议。
根据外包加工的性质可分为三种形式,以下错误的是()
在使用零余额账户付款管理模式下,企业在一系列子账户上不需要保持安全储备。()
范增数目项王,举所佩玉块以示之者三,项王默然不应。范增起,出,召项庄,谓曰:“君王为人不忍。若入前为寿,寿毕,请以剑舞,因击沛公于坐,杀之。不者,若属皆且为所虏。”庄则入为寿。寿毕,曰:“君王与沛公饮,军中无以为乐,请以剑舞。”项王曰:“诺。”项庄拔剑起舞
汽车销售员乔.吉拉德的推销方式有点儿与众不同,他会做一些在别人看来费力不讨好的事。例如,他的l万多名顾客每个月都会收到他寄来的问候卡片,上面永远只有这样一句话:“我喜欢你。”除此之外别无他语,也别无他物。这样一种不可思议的方法帮助乔平均每天卖出5辆车,创造
以下程序运行后的输出结果是【】。#include<stdio,h>main(){inta=1,b=2,c=3;if(c=a)printf("%d\n",c);elseprintf("%d
Pollutioninwaterisnoticed______.Thewaytostopwaterpollutionis______.
最新回复
(
0
)