首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Launching a campaign in specialist medical journals. B、Advertising medicines that need a prescription on TV. C、Making newspape
A、Launching a campaign in specialist medical journals. B、Advertising medicines that need a prescription on TV. C、Making newspape
admin
2016-03-29
60
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle,(9)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W:(9)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on.(10)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not.(11)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else.(12)I never realize the regulations are so rigid.
9. What can be accepted for the promotion of medicine?
10. Why can’t the speakers get users of their products to support their claim in ads?
11. Why can’t the speakers promise to refund money to customers in their ads?
12. What can we learn about the man from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
推理判断题。本题问的是可以接受的药物促销手段。对话开始男士提到他们应该在医药杂志上宣传,女士表示赞同。
转载请注明原文地址:https://kaotiyun.com/show/5FL7777K
0
大学英语六级
相关试题推荐
A、Readtheoperationalmanual.B、Trythebuttonsonebyone.C、Makethemachinerunslowly.D、Askherinstructorforadvice.A本题
Itisimpossibletodescribeinsomnia(失眠)topeoplewhoaresoundsleepers.Thesearethepeoplewhotrustthatgettinginbedwi
A、Topreserveitlonger.B、Togiveitaparticulartaste.C、Tomakeitsmoother.D、Toincreasethefermentation.B女士说:“因此在里面加些调料
A、Hiseducationalbackground.B、Thereasonwhyhequittedhispreviousjob.C、Theturningpointinhiscareer.D、Examplesofpro
A、Toreturntheshoesandgetarefund.B、Tobuyanotherpairofshoes.C、Tochangetheshoesforanotherstyle.D、Tochangethe
A、Hehastobe40percentsmarter.B、Hehastoworkforlongertime.C、Heneedstohaveabettereducation.D、Heshouldhaveso
Dowhochoosetogoonexotic,far-flungholidaysdeservefreehealthadvicebeforetheytravel?Andeveniftheypay,whoensur
Athirdofofficeworkerswouldrathergrabafewminutes【C1】______sleepthanbreakfast,accordingtoasurveythatestimatedpo
Onequestionthatworriesmanyvisitorstodefensivecarry.com,awebsitedevotedtothedelightsanddifficultiesoflifewitha
在众多中国音乐类型里,有一种音乐戏剧的形式,称为中国戏曲。以前,这些戏曲是根据英雄事迹和传说故事改编的,现在大多表现为共产党员的革命故事,或是近年来的重大历史事件。京剧最初分为两类:文戏和武戏。文戏是一些关于民生的话题,跟社会生活关系密切;武戏是一些关于军
随机试题
在期初在产品与期末在产品的数量基本平衡的情况下,对生产成本进行分配时,应该考虑期初和期末在产品负担的生产成本。()
执行自动筛选的数据清单,必须
朱门沉沉按歌舞。
A.静脉穿刺针B.气管镜C.导尿管D.听诊器E.输液器材属于中度危险物品的是
患者,男性,23岁。大便后滴血4天,排便时有肿块脱出,大便后可自行缩回肛门,无疼痛。提示:查体肛门未见异常,直肠指诊未扪及包块。较为合理的治疗包括
药物不良反应包括()。
会计资料的真实性和完整性,是会计资料最基本的质量要求,是会计工作的生命。()
《中华人民共和国商业银行法》规定了办理储蓄应当遵守的原则有()。
2013年3月,某省会城市人民政府拟出台《关于全面推进民营经济健康发展的若干办法》(以下简称《办法》)的规章。该《办法》规定:“凡上一年度本市前100名纳税民营企业的企业主,其子女参加高中入学考试,总成绩可加20分。”该《办法》在征求社会各界意见的过程中引
A、neverdreamedofbecominganactressB、alwaysdreamedofbecominganactressC、wasnotgoodatspeakingD、alwaysthoughtshec
最新回复
(
0
)