首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All t
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All t
admin
2020-03-31
76
问题
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All those commercials and jingles and celebrity endorsements get stored in the brain, apparently biasing preferences, new research shows. The study probed the effect of these cultural influences by returning to the classic blind taste test between Coke and Pepsi. These two products are nearly the same in contents, and yet many consumers have strong feelings about their favorite. Is this because one tastes better?
In a study of 67 volunteers, researchers at Baylor College of Medicine tried to isolate the sensory input of tasting from the effects of brand recognition. They found that subjects chose the two colas equally in blind taste tests. But when told that one of the cups they were drinking was Coke, these same subjects picked that cup about 75 percent of the time. This preference for a brand name occurred even though both cups in this round of testing actually contained Coke. Interestingly, the same was not true in the parallel experiment when one cup was labeled as Pepsi, but both cups were filled with Pepsi. In this case, the subjects chose the labeled cup as often as the unlabeled one.
To explore how brand recognition operated in the brain, the scientists scanned the subjects with functional magnetic resonance imaging(FMRI), which tracks blood flow. While sipping colas, a certain area of the subjects’ brains showed increased activity—apparently because it was the taste reward center.
During a blind test, people generally picked the soda that caused more activity in this region of their brain. But when a Coke picture flashed in front of the subjects prior to drinking, other parts of the brain—some dealing with memory—lit up. The researchers could not detect similar activity when a Pepsi picture was flashed. The implication is that the reference to Coke elicited memories that biased the choice of some of the subjects, but the same recollections did not arise from a Pepsi cue—at least not in a way sufficient to override the direct taste sensation.
The main effect of showing a Coke picture to the test subjects before they drank was that
选项
A、their taste reward centre told them to choose Coke rather than Pepsi
B、they suddenly remembered that they preferred Coke to Pepsi
C、they could tell the difference between Coke and Pepsi better than before
D、parts of the brain were stimulated, implying that the subjects were recalling Coke
答案
D
解析
属细节推断题。根据题干定位到原文末段第二句:在人们喝饮料前,如果有可口可乐的图片闪现在面前,大脑的其他部分一掌管记忆的部分一就会活跃起来。……这就意味着可口可乐的图片会唤起大脑对它的记忆,从而左右人们的选择。从而推出选D。A项、B项超越原文内容。C项原文未提。
转载请注明原文地址:https://kaotiyun.com/show/5I1Z777K
0
考研英语一
相关试题推荐
Thereareplentyofgoodreasonsforayoungpersontochoosetogotouniversity:intellectualgrowth,careeropportunities,ha
Thereareplentyofgoodreasonsforayoungpersontochoosetogotouniversity:intellectualgrowth,careeropportunities,ha
ForeigncashiersandcarersarenowafactoflifeinJapan,especiallyinurbanareas.Thenumberofforeignworkershasrisen
Mentionpricecartelsandmanypeoplewillthinkofbig,overtonesliketheoneOPECrunsforoilandthenow-extinctoneford
Mentionpricecartelsandmanypeoplewillthinkofbig,overtonesliketheoneOPECrunsforoilandthenow-extinctoneford
ShortlyafterTheEconomistwenttopress,about25,000peoplewereexpectedtoturnupattheLondonArtFair.Yourcorresponde
Theterme-commercereferstoallcommercialtransactionsconductedovertheInternet,includingtransactionsbyconsumersandb
Whenpeopletalkaboutthedigitaldivide,theyusuallymeanthe【C1】______betweenpeoplewhoarebenefitingfromtheinformation
Theplanetsseemedlikeprettysmallplaces.Atthesametime,Earthseemedalotlargerthanitdoesnow.Noonehadeverseen
Theplanetsseemedlikeprettysmallplaces.Atthesametime,Earthseemedalotlargerthanitdoesnow.Noonehadeverseen
随机试题
围生期包括胎儿期一部分和婴儿期一部分,国内普遍采用的定义是
蜘蛛痣的特征应除外
在经济评价指标中,以下()属于动态指标。
工资数据替换是将符合条件的人员的某个工资项目的数据,统一替换成某个数据。()
L公司是一家知名的粤菜餐厅,在全国有100多家门店。为了在行业中始终保持领先地位,公司在内部设立了研究所,紧跟市场需求变化,定期开发特色菜上市,赢得了消费者好评。根据上述描述,L公司采取的发展战略类型是()。
冬天上学,某学生既怕寒冷而不愿意起床,又怕因迟到而受到老师的批评,由此产生的冲突是()。
幼儿园老师设计了一个摸彩球游戏,在一个不透明的盒子里混放着红、黄两种颜色的小球,它们除了颜色不同,形状、大小均一致。已知随机摸取一个小球,摸到红球的概率为三分之一。如果从中先取出3红7黄共10个小球,再随机摸取一个小球,此时摸到红球的概率变为五分之二,那么
设有关键码序列(Q,G,M,Z,A,N,B,P,X,H,Y,S,T,L,K,E),采用堆排序法进行排序,经过初始建堆后关键码值A在序列中的序号是
关于字节I/O流,下列叙述不正确的是
Low-agedOverseasStudentsLow-agedoverseasstudyhasbecomeamajorconcernbythemediaandparentsofthestudents,and
最新回复
(
0
)