首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Beth Hatfield lost her job because the company she worked for When Beth lost her job, she was very worried about
Beth Hatfield lost her job because the company she worked for When Beth lost her job, she was very worried about
admin
2010-08-20
60
问题
Beth Hatfield lost her job because the company she worked for
When Beth lost her job, she was very worried about
M: Welcome to Business Start-up. Our guest today is Beth Hatfield. Beth started her own recruitment agency of temporary marketing staff when she lost her own job some years ago. Thank you for coming, Beth.
F: Thank you, Michael. Nice to be hero.
M: A lot of people think it’s the end of work when they lose their jobs. Tell us what happened in your case...
F: Well, I was working for Fast Forward, a marketing services agency. It seemed very successful — you know, with a very impressive client list... but I had heard there were cash flow problems. There was some talk of a possible takeover to save the company, but this all came to nothing. Without any notice, we were all suddenly made redundant.
M: And how did you react?
F: Well, I didn’t think that there’d be any difficulty for me, or for the friends I’d worked with at the agency, in finding new jobs. My main concern was actually for one of the company’s main client, Dryden Limited.
M: The agricultural machinery company?
F: Yes, that’s right. I was running their big sales campaign for Eastern Europe, and the promotion still had another month to run. Now they’d be left without an agency, I felt very bad about that.
M: And it was because of this that you started up your own business?
F: Yes. I talked to them and offered to run the account from home. I already had a small PC and a fax machine and plenty of room to work in, but nothing suitable for running such a large campaign.
M: Did they invite you to work at their office?
F: I really wanted to work from home, so they gave me an up-to-date computer and a photocopier. And that was the beginning of Jumpstart, ray own agency. I soon had too much to do so I took on an assistant. She’s still with me.
M: What happened next?
F: A friend of mine, Thomas Beck, gave me some really useful advice. He’s a successful investment manager — I’ve known him for years.
M: What did he suggest?
F: Well, I had a lot of plans for Jumpstart, offering a whole range of marketing services. Thomas liked my ideas, but he thought I should focus on just one area.
M: And did you take his advice?
F: Yes, I decided to make Jumpstart a marketing recruitment agency, because I knew the business and had good contacts.
M: Was it easy getting started? How did you raise the money?
F: Well, I’d learnt an important lesson from my time at Fast Forward. They’d had to stop trading because of large bank loans. I didn’t want to make the same mistake with Jumpstart. I thought I might have to sell my house, but fortunately, somebody I’d worked with at Fast Forward was very interested in coming in with me as a partner and also had money to invest.
M: So how did Jumpstart find enough recruits to get started?
F: We planned to advertise in local newspapers because it was so cheap. But then decided that it wouldn’t reach the right people, so we placed ads in several specialist marketing magazines, expensive, but very effective — lots of enquiries. Nowadays, we advertise mainly on Internet, but not then, of course.
M: And what do you look for in a recruit? What is essential?
F: Well, even though the work is temporary, I’ve always felt that it’s very important to provide quality staff. Because of this, I don’t think it really matters if the recruit has a degree in marketing, for example, but I always insist on them having experience in the field. Location is never a problem though — I recruit staff of companies all over the country.
M: You make it sound easy. Weren’t there any problems?
F: It wasn’t difficult getting good recruits, though it took up a lot of time. What wasn’t easy at first was selling the idea of temporary marketing staff to possible clients. The real challenge, however, was negotiation rates that companies would see as value for money. They were quite used to going to an agency for temporary secretaries but not for other types of staff.
M: Well, your efforts really worked. Now, tell us what plans ...
选项
A、a close colleague.
B、her own future.
C、a major client.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/5LEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
NotesThemanringsfrom:(9)CompanyThenumberofpeopleattendingthemeeting:(10)Thecostoftheconferen
Youwillhearanotherfiverecordings.Foreachrecording,decidethereasonforthetelephonecall.Writeoneletter(A-H)next
Lookatthenotesbelow.Youwillhearamancallingtochangeanarrangement.MessageTo:TomSong
Lookattheformbelow.Youwillhearaconversationbetweenacustomsclerkandavisitor.DisembarkationC
Lookatthenotebelow.Youwillhearamancallingtoconfirmtheflight.FLIGHTRESERVATIONFORMName:Den
Youwillhearfiverecordings.Foreachrecording,decidewheretheconversationhappened.Writeoneletter(A-H)nexttothenumb
•Youaretheownerofasilkclothingfactory.Aforeigndistributorhassentyoualettersummarisingarecentnegotiation.Yo
WhatdoesAlisonorder?Wheredoesthewomansuggestthatthemangetchange?
WhatdoesAlisonorder?WherewillMsAndrewshaveherlunch?
随机试题
焊接接头冲击试验的标准试样一般开有()缺口。
低渗性缺水补液原则为
医患关系的性质是
下列参数中能判断项目盈利能力的参数是()。
下列属于项目经理对所属各施工队考核内容的是( )。
一般而言,国内税法的效力要高于国际税法,因为按照属地原则首先要遵守围内的税法。()
【2015中国银行】Themanagertalkedovertherequirementofthenewjobwithhim.
氧气:臭氧
开展党的群众路线教育实践活动要围绕保持党的先进性和纯洁性这条主线。()
评价凡尔赛—华盛顿体系。
最新回复
(
0
)