2. 考研
  3. In America and Europe magazine publishers have a common headache: total circulation is either flat or declining slightly as peop

In America and Europe magazine publishers have a common headache: total circulation is either flat or declining slightly as peop

admin2013-06-10  74
问题     In America and Europe magazine publishers have a common headache: total circulation is either flat or declining slightly as people devote more time to the internet, and an ever greater share of advertising spending is going online. Magazine units are mostly a drag on growth for their parents. Time Inc, the world’ s biggest magazine company, has to fend off rum ours that its parent, Time Warner, will sell it. People in the industry expect that Time Warner will soon sell IPC Media, its British magazine subsidiary.
    The business model for consumer magazines is under pressure from several directions at once, both online and off. Magazines have become more expensive to launch, and the cost of attracting and keeping new subscribers has risen. In America newsstand sales have been worryingly weak, partly because supermarkets dominate distribution and shelf-space is in short supply.
    The internet’s popularity has hit men’s titles the hardest. FHM, the flagship "lads" magazine of Emap—a British media firm, for instance, lost a quarter of its circulation in the year to June. Not long ago consumer magazines were Emap’s prize asset, but slowing growth from the division contributed to the company’s decision to put itself up for sale. Men’s magazines are in trouble in most developed-world markets as people have quickly switched from magazines to online services.
    There are good reasons why magazine owners should not feel pessimistic, however. For readers, many of the pleasing characteristics of magazines—their portability and glossiness, for instance— cannot be matched online. And magazines are not losing younger readers in the way that newspapers are. According to a study by the digital arm of Ogilvy Group, appetite for magazines is largely unchanged between older "baby boomers" and young "millennials".
    On the advertising side, magazines are faring much better than newspapers, which are losing big chunks of revenue as classified advertising shifts online. Advertisers like the fact that in many genres, such as fashion, readers accept and value magazine ads and even consider them part of the product.
    Unfortunately, magazine publishers have been slow to get onto the internet. "Eighteen months ago the internet was something they worried about after 4pm on Friday," says Peter Kreisky, a consultant to the media industry, "but now it’s at the heart of their business model. " To their credit, however, big magazine firms are doing far more than reproducing their print products online. They offer people useful, fun services online—Lagardere’ s Car and Driver website, for instance, offers virtual test drives, and Better Homes and Gardens online has a 3D planning tool to help people redesign their homes.
According to the text, magazine owners should not feel pessimistic in that______.
选项 A、magazines are easier to carry
B、magazines are not losing young readers
C、magazines earn more from advertising than newspapers
D、magazines still have competitive features not found online
答案D
解析 此题考查考生对文章中具体细节的理解。本题题干的内容可以在文章第四段第一句中找到，紧接着第二句就解释了杂志商不应该感到悲观的原因：即杂志有很多网络版无法比拟的令人满意的特点。D选项反映这一观点，故答案为D选项。
转载请注明原文地址:https://kaotiyun.com/show/5Yd4777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)