首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In America and Europe magazine publishers have a common headache: total circulation is either flat or declining slightly as peop
In America and Europe magazine publishers have a common headache: total circulation is either flat or declining slightly as peop
admin
2013-06-10
79
问题
In America and Europe magazine publishers have a common headache: total circulation is either flat or declining slightly as people devote more time to the internet, and an ever greater share of advertising spending is going online. Magazine units are mostly a drag on growth for their parents. Time Inc, the world’ s biggest magazine company, has to fend off rum ours that its parent, Time Warner, will sell it. People in the industry expect that Time Warner will soon sell IPC Media, its British magazine subsidiary.
The business model for consumer magazines is under pressure from several directions at once, both online and off. Magazines have become more expensive to launch, and the cost of attracting and keeping new subscribers has risen. In America newsstand sales have been worryingly weak, partly because supermarkets dominate distribution and shelf-space is in short supply.
The internet’s popularity has hit men’s titles the hardest. FHM, the flagship "lads" magazine of Emap—a British media firm, for instance, lost a quarter of its circulation in the year to June. Not long ago consumer magazines were Emap’s prize asset, but slowing growth from the division contributed to the company’s decision to put itself up for sale. Men’s magazines are in trouble in most developed-world markets as people have quickly switched from magazines to online services.
There are good reasons why magazine owners should not feel pessimistic, however. For readers, many of the pleasing characteristics of magazines—their portability and glossiness, for instance— cannot be matched online. And magazines are not losing younger readers in the way that newspapers are. According to a study by the digital arm of Ogilvy Group, appetite for magazines is largely unchanged between older "baby boomers" and young "millennials".
On the advertising side, magazines are faring much better than newspapers, which are losing big chunks of revenue as classified advertising shifts online. Advertisers like the fact that in many genres, such as fashion, readers accept and value magazine ads and even consider them part of the product.
Unfortunately, magazine publishers have been slow to get onto the internet. "Eighteen months ago the internet was something they worried about after 4pm on Friday," says Peter Kreisky, a consultant to the media industry, "but now it’s at the heart of their business model. " To their credit, however, big magazine firms are doing far more than reproducing their print products online. They offer people useful, fun services online—Lagardere’ s Car and Driver website, for instance, offers virtual test drives, and Better Homes and Gardens online has a 3D planning tool to help people redesign their homes.
According to the text, magazine owners should not feel pessimistic in that______.
选项
A、magazines are easier to carry
B、magazines are not losing young readers
C、magazines earn more from advertising than newspapers
D、magazines still have competitive features not found online
答案
D
解析
此题考查考生对文章中具体细节的理解。本题题干的内容可以在文章第四段第一句中找到,紧接着第二句就解释了杂志商不应该感到悲观的原因:即杂志有很多网络版无法比拟的令人满意的特点。D选项反映这一观点,故答案为D选项。
转载请注明原文地址:https://kaotiyun.com/show/5Yd4777K
0
考研英语一
相关试题推荐
About40percentofAmericansthinkofthemselvesasshy,whileonly20percentsaytheyhaveneversufferedfromshynessatsom
Youaregoingtoreadalistofheadingsandatextaboutthedevelopmentofmaritimelaws.Choosethemostsuitableheadingfro
PresidentJacquesChiracwantstosetupaFrenchsearchenginetoMrDonnedieudeVabresisagainstGooglebecausehe
Oneofthemostimportantresultsofresearchintoageinghasbeentopinpointthesignificanceofshort-termmemory.Thisfacul
Oneofthemostimportantresultsofresearchintoageinghasbeentopinpointthesignificanceofshort-termmemory.Thisfacul
Oneofthemostimportantresultsofresearchintoageinghasbeentopinpointthesignificanceofshort-termmemory.Thisfacul
TheNetsuccessof"LazySunday"representsadefiningmomentforthefilmandtelevisionbusiness.Advancesindigitalvideoan
Politicalcontroversyaboutthepublic-landpolicyoftheUnitedStatesbeganwiththeAmericaRevolution.(1)_____,evenbefore
Politicalcontroversyaboutthepublic-landpolicyoftheUnitedStatesbeganwiththeAmericaRevolution.(1)_____,evenbefore
WhenIwasakid,Ineverknewwhatmyparents—oranyoneelse’s—didforaliving.Asfaras1couldtell,allgrownupshadmyst
随机试题
在冷作工装配工序中,对结构进行定位焊时,也应按照相应的工艺规定来选择焊条,不得随意更换焊条焊接。
传统集合运算不包括()
再生障碍性贫血治疗有效时,下列哪项恢复最困难
用于疟疾病因性预防的首选药是治疗厌氧菌感染的首选药是
检察院立案侦查甲刑讯逼供案。被害人父亲要求甲赔偿丧葬费等经济损失。侦查中,甲因病猝死。对于此案,检察院下列哪一做法是正确的?()
设A,B均为n阶非零矩阵,且AB=0,则R(A),R(B)满足()。
M公司用甲材料生产X产品,甲材料标准价格是100元千克,用量标准为5千克/件,公司所生产的A产品标准工资率为20元/小时,工时标准为1小时/件。假定本月投资A产品10000件,耗用甲材料60000千克,其实际价格为110元/千克;实际支付直接工人工资14万
参与构成谷胱甘肽过氧化物酶的营养素是()。
下列关于法的基本特征的理解,正确的有()。(2016法多21)
BillStoneisnotanastronaut—heistheworld’smostfamouscaver.Leadinglargeinternationalteamsandbackedbysponsorsl
最新回复
(
0
)