首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2023-04-07
64
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential.
Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求。比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在 起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/5evD777K
0
大学英语六级
相关试题推荐
Therearegreat________incountries’greenhousegasemissions,especiallyinpercapitaterms;whiletheUnitedStatesandChina
Barringthediscoveryofnewletters,hiddendiaries,orthelike,freshinformationabouteminentpeopleishardtofindbecaus
Mr.Stevensfoundthathomeschooling,farfromrepresenting(i)________philosophy,(ii)________someofthemostwidelyaccepte
ThemacromoleculeRNAiscommontoalllivingbeings,andDNA,whichisfoundinallorganismsexceptsomebacteria,isalmosta
Largeherdsofgrazingmammalsaremostlikelytobefoundina______.
Thefollowingexcerptisthebeginningofamemoir,publishedin1989,byawomanwhoemigratedwithherfamilyfromPolandtoC
Inthemid-1800sacaterpillar,thesizeofahumanfinger,beganspreadingacrossthenortheasternU.S.Thisappearanceofthe
Foratimehe________acareerasanarmymedicaldoctor,buthisfamilyobligationforcedhimtogiveuptheidea.
Anarrowingofyourworkinterestsisimpliedinalmostanytransitionfromastudyenvironmenttomanagerialorprofessionalw
Anarrowingofyourworkinterestsisimpliedinalmostanytransitionfromastudyenvironmenttomanagerialorprofessionalw
随机试题
WhydidthemangotoBeijing?
依据我国《民法通则》的规定,下列情形中,以过错推定原则确定民事责任的是()
AEBPCTDPRLEPG多囊卵巢综合征患者的多毛现象与哪种激素水平的升高有关
急性胃炎的急诊胃镜应在消化道出血后
某县县政府几位主要领导干部利用职权决定在洪灾期间引爆某水库库堤,淹没下游的村庄,以此寻求国家的经济救济。县检察院认为此案由检察机关立案侦查更为适宜,该县检察院需履行的法律程序是什么?()
变直径圆管流,细断面直径d1,粗断面直径d2=2d1,粗细断面雷诺数的关系是:
如何保证学龄前儿童的营养需要?
【2014年广西.多选】广西创造了独特的八桂文化。从历史文化资源来看,有丰富的文化遗产,如柳江人遗址博物馆等。从生活文化资源来看,有各少数民族在吃穿住行等方面留下的丰富生活文化资源,如三江侗族风雨桥等。从民间传统文化资源来看,有大量的民间艺术和民间游戏,如
通过对( )的修改,可以控制是否显示Windows98的启动菜单。
下列叙述中正确的是
最新回复
(
0
)