首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2023-04-07
76
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential.
Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求。比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在 起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/5evD777K
0
大学英语六级
相关试题推荐
Becausepeopleexpecttheaterdirectorstobeauthoritarians,manyweresurprisedthatClarkwasso________.
Unlikesomemammals—cowsandsheep,forinstance—thatarenotably________,lionshaveawiderangeoffacialexpressions.
Specialistnurseshaveparticularexpertiseinonefieldofnursing,usuallyinanareathatthepatientandfamilyneedteachin
Despiteantheadssingingthepraisesofthenewproduct,sheremained______aboutitsquality.
Theworldisonthecuspofastaggeringriseinthenumberofoldpeople,andtheywilllivelongerthaneverbefore.Overthe
Chinaisthetopsourcecountryofinternationalstudentsintheworld.Recentstatisticshaveshowna【C1】________trendforChin
Anarrowingofyourworkinterestsisimpliedinalmostanytransitionfromastudyenvironmenttomanagerialorprofessionalw
Anarrowingofyourworkinterestsisimpliedinalmostanytransitionfromastudyenvironmenttomanagerialorprofessionalw
A、Becausetherewasn’tenoughspaceinthecupboard.B、Becausethehospitalwouldprovidehimwitheverything.C、Becausehewas
NewstandardsoffilialpietyreleasedbytheChinesegovernmentspecifying24requirementsfordutifulchildrenhavetriggered
随机试题
蛇串疮的特征是
A市东区居民朱某(男)与A市西县刘某结婚,婚后双方住A市东区。一年后,公司安排刘某赴A市南县分公司工作。三年之后,因感情不合朱某向A市东区法院起诉离婚。东区法院受理后,发现刘某经常居住地在南县,其对该案无管辖权,遂裁定将案件移送南县法院。南县法院收到案件后
锅炉过热器的材料大多采用一些含有()的、具有良好高温强度、能耐热的合金钢制造。
下列关于施工企业项目经理工作性质的表述中,正确的有()。
马克思主义与中国实际相结合的两次艰辛与成功的探索和两次历史性飞跃是指()。
根据《旅行社条例》规定,设立外商投资旅行社,由投资者向国务院旅游行政主管部门提出申请,并提交符合本条例第六条规定条件的相关证明文件。国务院旅游行政主管部门应当自受理申请之日起()个工作日内审查完毕。
奶类食品的营养评价几种乳制品主要营养成分含量如下表:其主要原料及加工方法如下表:(1)比较各乳制品的营养价值,以牛乳营养素含量为基础,计算其他乳制品的营养素含量与牛乳的比值(结果保留两位小数),填入下表。(2)与牛乳相比较,评价酸乳的
如果对经典的分页式存储管理策略的页表做细微改造,允许不同页表的页表项指向同一物理页帧,可能的结果有()。Ⅰ.实现对可重入代码的共享Ⅱ.只需要修改页表项,就能实现内存“复制”操作Ⅲ.容易发生越界访问Ⅳ.实现进程间通信
学校教育产生于()。
Themostexcitingkindofeducationisalsothemost.Nothingcan【61】thejoyofdiscoveringforyourselfsomethingthatisimpor
最新回复
(
0
)