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  3. The great philosopher Homer Simpson once memorably described alcohol as "the cause of and solution to all of life’s problems." I

The great philosopher Homer Simpson once memorably described alcohol as "the cause of and solution to all of life’s problems." I

admin2022-07-06  30
问题     The great philosopher Homer Simpson once memorably described alcohol as "the cause of and solution to all of life’s problems." Internet advertising is a bit like that—the funder of and terrible nuisance baked into everything you do online.
    Advertising sustains pretty much all the content you enjoy on the web, and many of the world’s most useful technologies may never have come about without online advertising. But at the same time, ads and the vast, hidden, data-sucking machinery that they depend on to track and profile you are routinely the most terrible things about the Internet.
    Now, more and more web users are escaping the daily storm of online advertising by installing an ad blocker. This simple, free software lets you surf the web without encountering any ads that show up between you and the content you want to read or watch.
    Well, everyone may be catching on. Ad blocking has been around for years, but adoption is now rising steeply, at a pace that some in the ad industry say could prove catastrophic for the economic structure underlying the web. That has spurred a debate about the ethic of ad blocking. Some publishers and advertisers say ad blocking violates the implicit contract that rules the Internet—the idea that in return for free content, we all tolerate constant appearance of ads.
    But in the long run, there could be a hidden benefit to blocking ads for advertisers and publishers: Ad blockers could end up saving the ad industry from its worst excesses. If blocking becomes widespread, the ad industry will be pushed to produce ads that are simpler, less invasive, and are far more transparent about the way they’re handling our data—or risk getting blocked forever if they fail.
    "It’s clear to us that the ads ecosystem is broken," said Ben Williams, a spokesman for Eyeo, the German company that makes Adblock Plus, the most popular ad-blocking software. "What we need is a sea change in the industry to get to a place where we have a good amount of better ads out there, ads that users accept."
    The industry may not have much time to wait. In a report last week, Adobe and PageFair, an Irish start-up that tracks ad-blocking, estimated that blockers will cost publishers nearly $22 billion in revenue this year. Nearly 200 million people worldwide regularly block ads, the report said, and the number is growing fast, increasing 41 percent globally in the last year.
Homer Simpson’s remark on alcohol is quoted to indicate that
选项 A、alcohol and Internet advertising are both attractive nuisances.
B、people tend to addict to internet advertising like alcohol.
C、Internet advertising plays a paradoxical role for users.
D、advertising causes and solves all problems on the Internet.
答案C
解析 文章开篇引用Homer Simpson的隽语，指出酒精是“生活中所有问题的源头和解决方案”，由此引出互联网广告这一主题，将互联网广告与酒精类比，说明广告一方面能资助网民上网。另一方面又带来各种麻烦。因此可知C项“互联网广告扮演着矛盾作用”正确。A项利用原文的nuisance制造干扰。attractive nuisances指诱人的麻烦事物，但这只是酒精的特点，广告虽是麻烦事物但并不诱人。B项中的“对互联网广告上瘾”并没有原文根据。D项将引语中的alcohol生硬地换成了advertising。从原文意思来看，广告并不能引起和解决所有网络问题。
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