首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Those that satisfy similar needs of the consumer. B、Those that consumers don’t care where to buy. C、Those that consumers spend
A、Those that satisfy similar needs of the consumer. B、Those that consumers don’t care where to buy. C、Those that consumers spend
admin
2016-11-25
71
问题
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.
People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decisions. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as diffeient. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
选项
A、Those that satisfy similar needs of the consumer.
B、Those that consumers don’t care where to buy.
C、Those that consumers spend much time looking for.
D、Those that can be found everywhere.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/5nWd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
WhatiscausingglobalwarmingaccordingtoDr.Patz?
WhichofthefollowingsustainabilityprogramsisNOTmentionedinWal-Mart’sreport?
WhichofthefollowingsustainabilityprogramsisNOTmentionedinWal-Mart’sreport?
WhichofthefollowingsustainabilityprogramsisNOTmentionedinWal-Mart’sreport?
WhichofthefollowingstudentscanmostprobablygetascholarshipatGallaudet?
HowmanywhalesaltogetherdoesJapanplantocapture?
Peoplewhohavealotofstressaremorelikelytobecomesick.
WherewouldhestayafterhisscholarshipyearinLondonwasover?
Inthepast,theParkServicefocusedonmakingthebigscenicparksmore【21】______andcomfortablefortourists.Roadswere
随机试题
简述税后利润分配的顺序。
下列关于良性肿瘤特点的叙述,正确的有()
血肌酐明显上升时的肾小球滤过功能至少下降到正常的
A.右下肺实变阴影B.右下肺炎性阴影伴空洞有液平C.双下肺环状、卷发状阴影D.两肺多发性结节阴影支气管扩张
患者,女,20岁。因低热、乏力就诊,X线胸片示典型原发性肺结核,其表现为
桔梗善于桑白皮善于
基本模数的数值为()。
根据税收征收管理法律制度的规定,行政复议机构决定撤销、变更或者确认被申请人具体行政行为违法的情形有()。
服务群众是每个职业劳动者的责任和义务,服务群众要做到()。
A、 B、 C、 D、 C
最新回复
(
0
)