市场细分

admin2019-03-29 74

问题市场细分

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答案market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers, businesses, or countries who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach , involving specific products or product lines depending on the specific demand and attributes of the target segment.

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本试题收录于：翻译硕士（英语翻译基础）题库专业硕士分类