首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about marketing. •Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite pag
•Read the article below about marketing. •Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite pag
admin
2010-01-22
98
问题
•Read the article below about marketing.
•Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite page.
•For each question 19--33, mark one letter (A, B, C, or D) on your Answer Sheet.
Marketing
Mergers agencies find out whether there is a demand for a product and what sort of demand it is. They will want to know if there are competitors to the product they are going to place; who will use it--men, women, or both; will there be only one section of men or women who will use it, would a low price (19) more customers, or would they need to add something to it to make it popular, or change its packaging— (20) it? For the (21) to these and other questions they will make a survey--an examination--of the market. The survey most people are (22) with is the questionnaire; where a (23) --a specially selected group of people--are asked questions about products they use: and why they buy them. But market research techniques can be more complicated than this, (24) for example, a group of people discussing a subject, say, (25) hygiene, to find out if a new toothpaste will sell. Tests may be made by giving away (26) samples of the new product, or reactions to a brand name--the name of a product--may be studied to find out whether a new product will be (27) on the market. From the information (28) , the marketing companies can prepare their advertising campaign--the (29) plan.
There are two types of advertising--product and brand advertising. Product advertising tells people that a new invention or device is being sold. Perhaps a new design of typewriters with special (30) or a new pen that is easier to use. Brand advertising tells people there is a new name on the (31) . A product, what it does, and how it is made, could be the same as (32) , for example, soap powder, but its name is different. In the UK there are basically (33) two detergent, or soap companies which produce hundreds of brand names for powders that are really the same product.
选项
A、other
B、another
C、either
D、both
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/6VsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthefollowingarticleabout’Go-Fast’,acost-sayingprogrammeintroducedbythecarmanufacturerGeneralMotors,andthe
•Readthistexttakenfromanarticleaboutsomekeyaspectsofoperationsmanagement.•Choosethebestsentencetofilleach
•Readthistexttakenfromanarticleaboutsomekeyaspectsofoperationsmanagement.•Choosethebestsentencetofilleach
•Readthetextbelowaboutbusinessonline.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•Readthetextbelowaboutbusinessonline.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
Thedifficultyofbalancingprofitsandsocialresponsibilityisveryapparentwhenyouconsiderenvironmentalissues.Consumers
Thedifficultyofbalancingprofitsandsocialresponsibilityisveryapparentwhenyouconsiderenvironmentalissues.Consumers
Thedifficultyofbalancingprofitsandsocialresponsibilityisveryapparentwhenyouconsiderenvironmentalissues.Consumers
Readthearticlebelowaboutmonopoly.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),ma
—Youwillhearfiveanotherrecording.Eachspeakerisexpressingoneopinion.—Foreachrecording,decidewhatthemainideaea
随机试题
健康人进入高原地区或通风不良的矿井可发生缺氧的主要原因在于
男性,36岁。间断黏液血便8年,加重2个月。每天大便次数为5~6次,为明显血便,粪质少;辅助检查:Hb126g/L;ESR20mm/h;肠镜示直肠至肝曲黏膜明显充血、水肿,散在针尖样溃疡,黏膜质脆,触之易出血。大便潜血:(++)。该患最需要鉴别的疾病是
具有免疫黏附作用的补体成分是
熟地、阿胶均能
管涌与流沙(土)防治的基本方法有:()出逸边界措施和施工选择枯水期施工、采取水下挖掘及浇筑封底混凝土等施工考虑。
下列情形中属于效力待定合同的有()。
票据市场包括()。
通常情况下,要使文件不显示出来,应当把文件设置成存档文件。
第二语言教学原则是根据对语言规律、语言学习规律和____________的认识而制定的指导整个教学过程和全部教学活动的原则。(山东大学2016)
设A=,若存在秩大于1的31阶矩阵B,使得BA=0,则An=_______.
最新回复
(
0
)