首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about marketing. •Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite pag
•Read the article below about marketing. •Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite pag
admin
2010-01-22
96
问题
•Read the article below about marketing.
•Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite page.
•For each question 19--33, mark one letter (A, B, C, or D) on your Answer Sheet.
Marketing
Mergers agencies find out whether there is a demand for a product and what sort of demand it is. They will want to know if there are competitors to the product they are going to place; who will use it--men, women, or both; will there be only one section of men or women who will use it, would a low price (19) more customers, or would they need to add something to it to make it popular, or change its packaging— (20) it? For the (21) to these and other questions they will make a survey--an examination--of the market. The survey most people are (22) with is the questionnaire; where a (23) --a specially selected group of people--are asked questions about products they use: and why they buy them. But market research techniques can be more complicated than this, (24) for example, a group of people discussing a subject, say, (25) hygiene, to find out if a new toothpaste will sell. Tests may be made by giving away (26) samples of the new product, or reactions to a brand name--the name of a product--may be studied to find out whether a new product will be (27) on the market. From the information (28) , the marketing companies can prepare their advertising campaign--the (29) plan.
There are two types of advertising--product and brand advertising. Product advertising tells people that a new invention or device is being sold. Perhaps a new design of typewriters with special (30) or a new pen that is easier to use. Brand advertising tells people there is a new name on the (31) . A product, what it does, and how it is made, could be the same as (32) , for example, soap powder, but its name is different. In the UK there are basically (33) two detergent, or soap companies which produce hundreds of brand names for powders that are really the same product.
选项
A、other
B、another
C、either
D、both
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/6VsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowaboutcoherence.•Foreachquestion31—40writeonewordinthespaceonyourAnswerSheet.
•Readthetextbelowaboutcustomercare.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammaticallyinc
•ReadthearticlebelowaboutIevelsOfmanagement.•ChoosethecorrectwordtofilleachgapfromA,B,CorD.•Foreach
•ReadthearticlebelowaboutIevelsOfmanagement.•ChoosethecorrectwordtofilleachgapfromA,B,CorD.•Foreach
Readthetextbelowaboutsupplychain.Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammaticallyincorre
Readthistexttakenfromanarticleaboutaccounting.Choosethebestsentencetofilleachofthegaps.Foreachgap(9-14),m
Readthearticlebelowaboutmonopoly.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),ma
ReplacingOldEquipmentYourcompanyhasdecidedtoreplacesomeoldcomputers.Youhavebeenaskedtodealwiththis.Discusst
ThemergerwasexpectedtohelpthecombinedcompanytoThecompanydecidedtosellsomeofitspremisesinorderto
随机试题
主张教学的主要任务在于训练学生的思维形式,持这种观点理论的是()
A.病变多发生于胃窦部B.病变多发生于胃小弯C.两者皆有D.两者皆无胃癌
具有祛风,通络,止痉作用的药物是()
金某欲买齐某的一匹马(包括套在马身上的马鞍),约定价格为1200元,但因金某所带的钱不够,只付给齐某600元,俩人还同时约定,该马的所有权自即日起转移,3日后金某来牵马并支付余款600元。第二天孙某看到齐某牵着马,提出愿以1400元买此马(包括马鞍),齐某
某公司有关资料如下表:假定2005年、2006年每股市价均为4.8元。要求:(1)分别计算2005年、2006年的如下指标(要求所涉及的资产负债表的数均取平均数):①主营业务净利率;②总资产周转率;③
信息技术可能对内部控制产生特定风险,了解信息技术对内部控制产生的特定风险时,注册会计师需要考虑的有()。
银行存款利息所得属于财产性收入。()
某商场举行周年让利活动,单件商品满300减180元,满200减100元,满100减40元;若不参加活动则打5.5折。小王买了价值360元、220元、150元的商品各一件,最少需要多少元钱?()
Lessthanfiveyearsago.ScottishOperawastrappedinafinancialquagmirefromwhichfewthoughtitcouldrecover.Today,how
LiveYourLifeImagineyourselftobeanactorinaplayonthestage.Youraimistoplayyourparttothebestofyourabi
最新回复
(
0
)