首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a talk presented by a reporter. This talk is about deceptive packing. •For each question 23—30 mark one letter (A
•You will hear a talk presented by a reporter. This talk is about deceptive packing. •For each question 23—30 mark one letter (A
admin
2014-04-01
35
问题
•You will hear a talk presented by a reporter. This talk is about deceptive packing.
•For each question 23—30 mark one letter (A, B or C) for the correct answer.
•After you have listened once, replay the recording.
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the senator rightly complained of a store bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drug store and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavourably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product’s market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.5 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can’t be used for any thing but stuffing in to the garbage can.
选项
A、they hate to see any changes in things they are familiar with
B、the unit price for a product often rises as a result
C、they have to pay for the cost of changing package sizes
答案
B
解析
消费者之所以关心包装大小的变化,主要还是因为商品单价也会随之增长。从“The manufacturer who increase the unit price of his prouduct by changing his package size to lower...”可知。
转载请注明原文地址:https://kaotiyun.com/show/6ZzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
Dearsir,ThankyouforyourkindletterofDecember11,2003.Wearehappytoknowthatourpaperentitled"Purificationo
Dearsir,ThankyouforyourkindletterofDecember11,2003.Wearehappytoknowthatourpaperentitled"Purificationo
Whatmakesaleader?That’sthequestionstarheadhunterThomasJ.NeffandJamesM.Citrintrytoanswerintheirrecentbook,"
Whatmakesaleader?That’sthequestionstarheadhunterThomasJ.NeffandJamesM.Citrintrytoanswerintheirrecentbook,"
Whatmakesaleader?That’sthequestionstarheadhunterThomasJ.NeffandJamesM.Citrintrytoanswerintheirrecentbook,"
•Readthearticleaboutinternationalauditingstandards.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyour
•Readthearticleaboutinternationalauditingstandards.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyour
•Readthefollowingarticleaboutmergeandthequestionsontheoppositepage.•Foreachquestion15-20,markoneletter(A,B,
•Readthefollowingarticleaboutmergeandthequestionsontheoppositepage.•Foreachquestion15-20,markoneletter(A,B,
随机试题
结合材料回答问题:材料1在这次抗击疫情中,我们看到了我国制度优势中人民力量所起的决定作用。这个人民力量是什么?就是全国上下一条心,群防群治,打一场人民战争。人民是历史的创造者,是社会变革的决定性力量,这是马克思主义唯物史观的基本观点。在革命、建设、改革
根据电磁感应原理,将电能转换为()的动力设备称为电动机。
教育科学研究中的定量研究有哪些主要特点?
求函数f(x,y)=ex-y(x2-2y2)的极值.
下列关于公司建立战略目标体系目的的表述中,正确的有()。(2014年)
下列项目中与存货经济批量无关的是()。
有专家认为,全球经济正缓慢复苏。其主要证据是:美国的经济表现超出预期,在就业和住房方面都有不错的表现;欧洲央行启动了融资运作计划,用比较低的利率贷款,为更多的企业以及中小企业进行融资;全球整个大宗商品市场树立了足够的信心。因此,这都是非常好的迹象。如果以下
黑格尔指出世界是“绝对精神”的派生物;朱熹主张“理在事先”;柏拉图认为现实世界是“理念世界”的“摹本”。他们的共同之处在于()
Chemistryplaysanimportantpartinourlife.The【1】______ofaclock,【1】______theclotheswewear,andourleathershoe
A、Itissomethinginheritedfromancestors.B、Itremindshimofchildhoodmemories.C、Itconcernsthedailylifeofthevillage.
最新回复
(
0
)