2. 考研
  3. In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel i

In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel i

admin2011-03-14  54
问题      In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel is a national passion; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service else where, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to "Have a nice day" has caught on all over Israel. "Nobody wakes up in the morning and says, ’Let’s be nicer,’" says Itsik Cohen, director of a consulting firm. "Nothing happens without competition."
     Privatization, or the threat of it, is a motivation as well. Monopolies that until recently have been free to take their customers for granted now fear what Michael Perry, a marketing professor, calls "the revengeful (报复的) consumer". When the government opened up competition with Bezaq, the phone company, its international branch lost 40% of its market share, even while offering competitive rates. Says Perry, "People wanted revenge for all the years of bad service." The electric company, whose monopoly may be short-lived, has suddenly stopped requiring users to wait half a day for a repairman. Now, appointments are scheduled to the half-hour. The graceless E1 A1 Airlines, which is already at auction, has retrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, "You can feel the change in the air." For the first time, praise outnumbers complaints on customer survey sheets.
It may be inferred from the passage that
选项 A、customer service in Israel is now improving.
B、wealthy Israeli customers are hard to please.
C、the tourist industry has brought chain stores to Israel.
D、Israeli customers prefer foreign products to domestic ones.
答案A
解析 推论题。纵观全文可知，本文主要谈论的正是近年来以色列服务水平的提高，所以A项正确。文章第一句话是说消费者对厂家和商家的要求日益提高，而不是消费者很难被取悦(hard to please)，所以B不对；文中是说去国外旅游的人增多了，大量美国公司进入以色列，但并没有说旅游业将连锁店(chain store)带入了以色列，所以C也不对；文中只是说以色列入出国享受到好的服务后，也希望在国内享受到同样的服务水平，并不是说更喜欢国外的产品，所以D也不对。  
转载请注明原文地址:https://kaotiyun.com/show/7Nsa777K
本试题收录于： MBA联考（英语）题库专业硕士分类
0

MBA联考（英语）

专业硕士

相关试题推荐
随机试题
最新回复(0)