首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
admin
2009-01-14
102
问题
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state.
"All I hear in higher education is, ’ Brand, brand, brand, ’ " said Tim Westerbeck, who specializes in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education. "
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School.
Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of "naming structures," "brand architecture" and "identity systems," the university has come up with a new name. the New School. Beginning Monday, it will adopt new logos(标识) , banners, business cards and even new names for the individual colleges, all to include the words "the New School. "
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of San Francisco.
The University of Southern Colorado, a state institution, became Colorado State University at Pueblo two years ago, hoping to highlight many internal changes, including offering more graduate programs and setting higher admissions standards.
Beaver College turned itself into Arcadia University in 2001 for several reasons : to break the connection with its past as a women’s college, to promote its growth into a full-fledged(完全成熟的) university and, officials acknowledged, to eliminate some jokes about the college’s old name on late-night television and "morning zoo" radio shows.
Many college officials said changing a name and image could produce substantial results. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.
Which of the following is NOT the reason for colleges to change their names?
选项
A、They prefer higher education competition.
B、They try to gain advantage in market share.
C、They want to project their image.
D、They hope to make some changes.
答案
A
解析
细节题。(Lines 1-3,Para.1)Names have gained increasing importance in the competitive world of higher education.As colleges strive for market share,they are looking for names that project the image they want or reflect the changes they hope to make.名称在竞争激烈的全球高等教育中已越来越具有重要性。随着美国高校想方设法获取市场份额,各校正在寻求符合自身形象的校名,或通过校名来反映他们希望进行的变革。
转载请注明原文地址:https://kaotiyun.com/show/SUsa777K
本试题收录于:
MBA联考(英语)题库专业硕士分类
0
MBA联考(英语)
专业硕士
相关试题推荐
尽管计算机可以帮助人们进行沟通,计算机游戏却妨碍了青少年沟通能力的发展。他们把课余时间都花在玩游戏上,而不是与人交流上。所以说,把课余时间花费在玩游戏上的青少年比其他孩子有较弱的沟通能力。以下哪项是上述议论最可能假设的?()
甲、乙、丙、丁四人去商店,每人买了一台计算机,并对计算机的质量做了如下预测:甲:我看,我们四人买的计算机都是合格产品。乙:靠不住。现在假冒伪劣产品很多,我看,我们买的计算机中肯定有不合格产品。丙:丁买的计算机肯定合格。
Tensofthousandsof18-year-oldswillgraduatethisyearandbehandedmeaninglessdiplomas.Thesediplomaswon’tlookanydiff
Tensofthousandsof18-year-oldswillgraduatethisyearandbehandedmeaninglessdiplomas.Thesediplomaswon’tlookanydiff
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
Priortothe20thcentury,manylanguageswithsmallnumbersofspeakerssurvivedforcenturies.Theincreasinglyinterconnected
BothinAmericaandBritainthereisaneagernessonthepartofTVexecutivestoplaydowntheimportanceofthesmallscreen,
随机试题
监测肝素抗凝效果的首选指标是()
关于正常人心尖搏动最强点位置描述,下列哪项正确
女,46岁,发现左乳包块10余天,查体:左乳外上象限触及一约2cm×2cm×2.5cm质硬肿块,边界欠清,表面不光滑,腋窝触及2枚活动淋巴结。询问病史时,对诊断没有帮助的是
王某,女,37岁。家人叙述4个月前开始出现精神抑郁,沉默不语,失眠,善怒易哭,时时太息,胸胁胀闷,情绪不宁,舌淡苔薄白,脉弦。本患者疾病要与哪些疾病鉴别
下列属于国际收支平衡表中结算或平衡项目的是()。
某一级公路全长55.28km,双向4车道,路幅宽24.5m,设计车速80km/h,路面基层为水泥稳定土无机结合料基层,根据工程实际情况及施工单位人力、设备条件,施工单位采用了路拌法水泥稳定土基层施工工艺。摊铺水泥日进度1.5km(单向),K5+700~K1
为了降低“假个贷”风险,一线经办人员应严把贷款准入关,要注意检查的内容不包括()。
阅读下面材料,回答问题。今天语文课的学习内容是一篇文言文课文。上课伊始,老师说:“这篇课文比较长,我们将用两节课学完。"说完,便转过身去板书。他刚写完课文题目,便听到有同学喊:“报告!”“什么事?”老师问。“老师,我不同意用两
坚持和完善民主评议党员制度。对不合格党员,要依照有关规定,分别采取()等方式进行严肃处置。
A、 B、 C、 D、 B注意许多人聚集在建筑前的画面和周围事物的状态。
最新回复
(
0
)