首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
职业资格
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2015-04-27
79
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’ s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays ..."
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’ s the best advertisement for advertising there is!
The attitude of the author toward advertisers is______.
选项
A、appreciative
B、trustworthy
C、critical
D、dissatisfactory
答案
A
解析
appreciative意为“赞赏的”,trustworthy意为“可信赖的”,critical意为“批评的”,dissatisfactory意为“不满意的”。C、D可首先排除。而作者并非是说每个广告都是可以相信的;只是总体上说明了广告的各种好处。所以答案为A。
转载请注明原文地址:https://kaotiyun.com/show/7rCv777K
本试题收录于:
英语学科知识与教学能力题库教师资格分类
0
英语学科知识与教学能力
教师资格
相关试题推荐
Theconversationbelowshowsthattheteacher______.Student:I’mverydown.Mydadgetseriouslyilllastweek,andI’m...T
Theactivityof______maymaximizethepossibilityofelicitingideas,wordsorconceptsfromstudentswhenitisfocusedonagi
AmongthethrongsofAmericansprowlingthemallsandtrawlinge-commercesites,manyarelookingoutforthemselves.Retail-res
IndianEnglishisa______varietyoftheEnglishlanguage.
Whentheteacherispresentingnewlanguage,givingexplanations,checkinganswers,whichofthefollowingshouldbeadopted?
WhatpurposedoesNOTpost-listeningactivitiesserve?
Socialchangeismorelikelytooccurinsocietieswherethereisamixtureofdifferentkindsofpeoplethaninsocietieswhere
Inwhichofthefollowingactivitiesistheteachermoreofacontroller?
Plantsandanimalsthathavebeenstudiedcarefullyseemtohavebuilt-inclocks.Thesebiologicalclocks,astheyarecalled,u
Whatdothefollowingsentencespractice?PeterandIwenttothecinemayesterday.PeterandIwenttothecinemayesterday.Pe
随机试题
A.甲型强心苷B.乙型强心苷C.丙型强心苷D.丁型强心苷E.戊型强心苷与3,5-二硝基苯甲酸反应的化合物是
FSH、LH均<5U/L见于性腺轴发育不成熟,月经周期中无LH高峰见于
一定量的刚性双原子分子理想气体储于一容器中,容器的容积为V,气体压强为p,则气体的动能为()。
光华公司是一家股份公司,2011年度发生了以下部分事项:(1)3月10日,公司从外地购买了一批货物,收到发票后,经办人员刘某发现发票金额与实际支付金额不相符,于是将发票金额改为实际金额并盖章。(2)4月15日,公司从事收入、支出、费用账目登记工作的李某
风险厌恶者通过金融市场将风险转嫁给他人,体现了金融市场的()。
通过两难故事法研究儿童社会化的心理学家是()
商业贿赂
"Soonenough,nobodywillrememberlifebeforetheInternet.Whatdoesthisunavoidablefactmean?"Itiswiththissoberingque
A、Computerscience.B、Medicine.C、English.D、Skills,suchascooking.CWhatdoesthemanwanttolearn?细节题。根据男士所说“Yes,I’dliket
【S1】【S9】
最新回复
(
0
)