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  3. Amazon has given in to publisher pressure and agreed to abandon their $9.99 price point for e-Books. PuNisher Macmillan felt

Amazon has given in to publisher pressure and agreed to abandon their $9.99 price point for e-Books. PuNisher Macmillan felt

admin2013-11-29  49
问题     Amazon has given in to publisher pressure and agreed to abandon their $9.99 price point for e-Books.
   PuNisher Macmillan felt that the $9.99 price devalued many of its bestsellers, which often sell for $30 in hardcover format. In response to the pricing dispute, Amazon briefly removed all Macmillan books from its store last week. However, the boycott lasted only a few days before Amazon gave in to Macmillan’s demands.
   In a statement Sunday, Amazon defended its position to customers:
   Macmillan, one of the "big six" publishers, has clearly communicated to us that, regardless of our viewpoint, they are committed to switching to an agency model and charging $12.99 to $14.99 for e-Book versions of bestsellers and most hardcover releases.
   We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles. We want you to know that ultimately, however, we will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-Books.
   Amazon’s decision to throw in the towel may be related to Macmillan’s recent agreement to sell books in Apple’s iBookstore. Amazon has captured an overwhelming share of the e-Book market with its Kindle reader, but if the iPad becomes successful publishers may turn to Apple to sell their e-Books.
   Publishers seem more interested in protecting the value of their hardcover books than competing in a digital format. Will higher e-Book prices convince you to purchase a physical copy of your next novel, or will you accept a modest price increase given that e-Books are typically cheaper?
Which of the following is true?
选项 A、Macmillan preferred to sell traditional books rather than e-Books.
B、Apple made more profit than Amazon in selling e-Books.
C、Macmillan intended to increase its e-Book market.
D、Amazon was ready to sell e-Books at lower prices.
答案D
解析 根据文章内容可知，亚马逊公司希望以较低的价格售书，只不过后来屈服于出 版社的压力而不得已准备高价卖书。而文中只说出版社更看重精装图书的竞争，故A项推理 过度。B、C项苹果公司的盈利情况和麦克米伦准备提高电子书市场份额均无提及。据此判 断，答案是D。
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