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If you have ever dreamed of slipping into the comforting softness of a cashmere sweater you should follow the example of the hab
If you have ever dreamed of slipping into the comforting softness of a cashmere sweater you should follow the example of the hab
admin
2010-04-28
68
问题
If you have ever dreamed of slipping into the comforting softness of a cashmere sweater you should follow the example of the habitual wearers and make sure that it has been knitted in the Scottish Borders— nothing else will do for them as it is pure luxury. But what makes Scottish Borders Cashmere so special? To begin with the Border knitters insist on using only the best cashmere painstakingly produced in one of the most barren parts of China. The cashmere is hand combed from the under fleece of the Mongolian goat and one of them produces in a year only enough yarn to make a scarf. It takes three goats to produce one simple sweater!
This rare natural fiber has then to be transported to Britain for processing. A highly skilled system, invented by Joseph Dawson in the 1880’s, removes every impurity and coarse grade hair so that only the softest down is left. After spinning the Border knitters use their traditional expertise to ensure that this wonderful softness is kept by careful "milling"—their term for washing the garment after knitting-in pure soft Scottish water.
Of course all this care and attention makes cashmere very expensive but retailers have noticed that whenever there is a rise in the price of cashmere, an inevitably regular occurrence with a scarce, hard-to produce commodity, customers rarely trade down even to finest lambs wool. They may attempt to ration themselves to one sweater less this season but, for them, it really is a matter of nothing but the best.
But even the most traditional of garments are subject to fashion. The cashmere manufacturers of the Borders realized that, if they were to keep their grand old labels hot and desirable, they had to out Lauren Ralph and chivvy at Chanel’s heels. "The strength of Borders cashmere", says Helen Bottle, the textile designer who manages The Studio," is its well known quality and status. But in today’s market, you need other factors. Better, more fashionable, more exciting design is one. We have gone beyond the traditional Scottish jumper market and into the field of well-designed, fashioned knitted clothing."
For cashmere addicts, life has never been more dangerous. Where once they could only satisfy their craving by having their little jumper in every color in both round neck and polo, now there is an embarrass ment of choice.
What do the customers do when there is a rise in the price of Scottish Borders Cashmere?
选项
A、They do not buy it any more, instead they buy products of finest lambs wool.
B、They don’t care about the rise of price and still buy them as they did before.
C、They try to balance their budget by buying one sweater less.
D、They at least buy one because of its wonderful softness.
答案
C
解析
文中第6段告诉我们,每逢羊绒制品涨价时,对Cashmere这种稀少、生产难度大的商品,涨价是经常的事。顾客们或许会在涨价的季节少买一件,但很少屈就去买哪怕是最好的羊毛制品(…whenever there is arise in the price of cashmere, an inevitably regular occurrence with a scarce, hard-to-produce commodity, customers rarely trade down even to finest lambs wool. They may attempt to ration themselves to one sweater less this season…)。因此C为正确答案。
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