首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2018-02-08
35
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream.
When did the green third wave come?
选项
A、When environmental concern rises.
B、When advertisers are self-regulating themselves.
C、When advertisements become very regulated.
D、When the mainstream also becomes concerned about it.
答案
D
解析
细节题。短文最后一句指出we’ve now entered green advertising’s third wave,where environmental concern is now part of the mainstream.故可知正确答案为D。
转载请注明原文地址:https://kaotiyun.com/show/8ua7777K
0
大学英语四级
相关试题推荐
Thetypicalpre-industrialfamilynotonlyhadagoodmanychildren,butnumerousotherdependentsaswell—grandparents,uncle
Thetypicalpre-industrialfamilynotonlyhadagoodmanychildren,butnumerousotherdependentsaswell—grandparents,uncle
Politicsisanemotionalbusiness.Still,manypeoplefoundthemselvesunusuallymovedbythehistoricpresidentialinauguration
A、Studentswithbankloan.B、Homebuyerswithbankloan.C、Lowincomeworkers.D、Peoplewithsavingsaccounts.D本题问的是谁会在此次利率调整中受
A、Becausehethinksdreamsmightbeabletotellhimmanythings.B、Becausehelikeslivingindreams.C、Becausedreamscanalwa
A、$250.B、$500.C、$750.D、$1000.B推算题。男士询问租金多少时,女士的回答是每间每月$250,那么两间房每月则应是$500,即B为答案。凡是和数字相关的题目,应注意记下它们对应的准确意义。此外,要有意识训练短时记忆,以免遗漏
A、Giftsthatareveryexpensive.B、Giftsthatarebeautiful.C、Giftsthatarecarefullychosen.D、Giftsthatcan’tbeeasilybro
Eatingfruitsandvegetableshasprovedhelpfulinpreventingvariouschronic(慢性的)illnesses.Doesthatmeanthemorethebetter?
Eatingfruitsandvegetableshasprovedhelpfulinpreventingvariouschronic(慢性的)illnesses.Doesthatmeanthemorethebetter?
Infact,evenwithouthumans,theEarth’sclimatechanges.Someclimatechangeis【C1】______.But,asgreenhousegasesareadded
随机试题
Theconstructionofahighwaywill___________thegrowthofthesuburbs.
哮与喘的主要鉴别点是
婴幼儿摄取胸部正位时应选择
构成脏腑经络的最基本物质是
按照投资对象的性质不同,投资可以分为()。
房地产开发活动的复杂化使得越来越多的专业人士开始与开发商共同工作,从而加速了房地产开发专业队伍的发展壮大。然而,不论开发活动变得多么复杂,都必须()。
老龄化与人民生活水平的提高将带动中国医药消费需求迎来新一轮更加快速的增长。我国医药工业已经连续十年保持20.8%的增速,未来十年我国医药工业总产值的复合年增长率有望达到22%。新医改以来,我国一直致力于提高居民医疗保障水平,以城镇职工、城镇居民和“新农合”
Ahundredyearsagoitwasassumedandscientifically"proved"byeconomiststhatthelawsofsocietymakeitnecessarytohave
()行为主义学派的哲学基础是实证主义、实用主义和新实在论。
设总体X~N(μ,σ2),X1,X2,…,Xn是一个样本,X,S2分别为样本均值和样本方差,设C1,…,Cn是不全相等的常数,且,判断所服从的分布;
最新回复
(
0
)