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You will hear part of a radio interview with Paul Jefferson, who set up his own import business. For each question(23-30), m
You will hear part of a radio interview with Paul Jefferson, who set up his own import business. For each question(23-30), m
admin
2016-10-25
39
问题
You will hear part of a radio interview with Paul Jefferson, who set up his own import business.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
You will hear the recording twice.
Paul finds it difficult to sell at a profit because
23
Woman: Did you set yourself a financial target?
Man: Well, nothing specific. In the long term, it’d be great to have plenty of money: I can just see myself with a big house and a yacht. To be honest I think I might have a wait, though. In the meantime, I owe a bit of money, but it’s at a level I can live with, so I suppose I’ll be happy when I’m earning enough to pay the bills, with a little bit over to be able to eat out from time to time, and something to plough back into the business.
24
Woman: And are you making enough to live on yet?
Man: No, in a word. But I’m lucky, I’ve got an investor, Sarah Hall. She backs me with enough to live on each month in return for a share of my future profits. She’s actually a successful importer herself, in a different sector...
25
Woman: Is that because of competition?
Man: I’m not quite sure what the competition is, really. Actually I have to admit I’m hopeless at driving a hard bargain, and I know some of my suppliers are taking advantage of that. So I have to pay a lot, which makes it difficult to sell to customers at a profit.
26
Woman: Are margins the only problem?
Man: Well, not the only one. You see, at first I tried selling lots of different products to a variety of small shops, toyshops, jewellers, and so on. But I got very few actual sales. So then I considered supermarkets. I managed to see a product development manager, who seemed interested in my range of specialist food products. But then I heard from the company that they weren’t going to order anything — a new buyer had been appointed — and if I contacted them again in due course, they’d reconsider.
27
Woman: What happened next?
Man: Out of the blue, a restaurant chain placed a large order for food products. There was some difficulty about the price, but that was settled.
Woman: It sounds like a turning point.
Man: Unfortunately it wasn’t. The first consignment arrived from my supplier: I called the restaurant chain to fix delivery dates, only to be told they’d stopped trading. That was quite a blow.
28
Woman: I can imagine.
Man: Then I persuaded the food buyer of a major department store to meet me. When I looked around their food hall I could see they were already selling everything I hoped to supply them with, and my heart sank. But then the buyer said that they felt they were over-dependent on their existing supplier, and had decided to do something about it. So that’s where I came in.
29
Woman: It seems your original strategy of offering everything from toys to jewellery didn’t produce the volume of sales or profit you needed.
Man: I’d imagined that by selling lots of different lines I’d get a good spread of customers, but it didn’t really work out like that. Now I’m increasing my turnover by concentrating on just a few lines that I can sell to customers in the same sector.
30
Woman: How do you see the next twelve months?
Man: I’d like to say I’ll be hiring someone to handle existing customers, while I concentrate on drumming up new business, and that I want to move into export as well as import. To be realistic, that’ll have to wait until I’ve built up my customer base and turnover quite significantly.
Woman: Did you set yourself a financial target?
Man: Well, nothing specific. In the long term, it’d be great to have plenty of money: I can just see myself with a big house and a yacht. To be honest, I think I might have a wait, though. In the meantime, I owe a bit of money, but it’s at a level I can live with, so I suppose I’ll be happy when I’m earning enough to pay the bills, with a little bit over to be able to eat out from time to time, and something to plough back into the business.
Woman: And are you making enough to live on yet?
Man: No, in a word. But I’m lucky, I’ve got an investor, Sarah Hall. She backs me with enough to live on each month in return for a share of my future profits. She’s actually a successful importer herself, in a different sector...
Woman: Is that because of competition?
Man: I’m not quite sure what the competition is, really. Actually I have to admit I’m hopeless at driving a hard bargain, and I know some of my suppliers are taking advantage of that. So I have to pay a lot, which makes it difficult to sell to customers at a profit.
Woman: Are margins the only problem?
Man: Well, not the only one. You see, at first I tried selling lots of different products to a variety of small shops, toyshops, jewellers, and so on. But I got very few actual sales. So then I considered supermarkets. I managed to see a product development manager, who seemed interested in my range of specialist food products. But then I heard from the company that they weren’t going to order anything — a new buyer had been appointed — and if I contacted them again in due course, they’d reconsider.
Woman: What happened next?
Man: Out of the blue, a restaurant chain placed a large order for food products. There was some difficulty about the price, but that was settled.
Woman: It sounds like a turning point.
Man: Unfortunately it wasn’t. The first consignment arrived from my supplier: I called the restaurant chain to fix delivery dates, only to be told they’d stopped trading. That was quite a blow ...
Woman: I can imagine.
Man: Then I persuaded the food buyer of a major department store to meet me. When I looked around their food hall I could see they were already selling everything I hoped to supply them with, and my heart sank. But then the buyer said that they felt they were over-dependent on their existing supplier, and had decided to do something about it. So that’s where I came in.
Woman: It seems your original strategy of offering everything from toys to jewellery didn’t produce the volume of sales or profit you needed.
Man: I’d imagined that by selling lots of different lines I’d get a good spread of customers, but it didn’t really work out like that. Now I’m increasing my turnover by concentrating on just a few lines that I can sell to customers in the same sector.
Woman: How do you see the next twelve months?
Man: I’d like to say I’ll be hiring someone to handle existing customers, while I concentrate on drumming up new business, and that I want to move into export as well as import. To be realistic, that’ll have to wait until I’ve built up my customer base and turnover quite significantly.
选项
A、his customers drive down his prices.
B、his suppliers overcharge him.
C、his competitors can undercut him.
答案
B
解析
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BEC高级听力题库BEC商务英语分类
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