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  3. Fuji-Xerox is one of the most enduring and reportedly successful alliances between two companies from different countries. Estab

Fuji-Xerox is one of the most enduring and reportedly successful alliances between two companies from different countries. Estab

admin2018-07-31  57
问题     Fuji-Xerox is one of the most enduring and reportedly successful alliances between two companies from different countries. Established in 1962, today Fuji-Xerox is structured as a 50/50 joint venture between the Xerox Group, the US maker of photocopiers, and Fuji Photo Film, Japan’s largest manufacturer of film products. With sales of close to $10 billion, Fuji-Xerox provides Xerox with over 20 percent of its worldwide revenues. A prime motivation to establish the joint venture was the Japanese government’s refusal in the early 1960s to allow foreign companies to set up wholly owned subsidiaries in Japan. The joint venture was conceived as a marketing organization to sell xerographic products that would be manufactured by Fuji Photo under licence from Xerox.
  
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答案 正如在其他地方一样，嘉实多公司在越南也采取了溢价保险价格战略，这与其要在全球树立高品质品牌形象的努力是一致的。嘉实多的油在越南每公升售价1．5美元，这个价格是那些从泰国进口油价的3倍。尽管其产品的价格昂贵，嘉实多还是声称它在越南占有市场，因为它的品牌策略赢得了消费者更多的信赖。为了适应越南独特的社会条件，嘉实多不得不调整自己的销售策略。在其经营的许多国家中，它把一个国家分成几个区域，每个区域委派一个批发商。
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