首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
admin
2010-01-31
43
问题
•You will hear a business presentation about 3 simple selling tactics.
•As you listen, for questions 1—-12, complete the notes, using up to three words or a number.
•You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into
9. Put your prospect in the picture by dramatizing what it feels like to be
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
DRAMATIC STATEMENT
解析
转载请注明原文地址:https://kaotiyun.com/show/AJOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatkindofpeopleareattendingtheseminar?
Whatdoesthemansayabouthisbusiness?
Wheredoestheconversationtakeplace?
A、 B、 C、 A所给出的问题是一个询问办公家具什么时间(When)送到的特殊疑问句。选项(A)的回答todaybetweentwoandthree,明确回答了时间,是符合语境的正确答案。当问句是以特殊疑问词开
A、 B、 C、 B一定不要忽视疑问句中的疑问词。这道题询问做报告的日期(When)。因此回答具体日期的(B)项是正确答案。而(A)项用来回答询问报告主题的问题,(C)项则是诱使考生混淆present和presentat
Whoisprobablylisteningtothisannouncement?
Whomostlikelyarethelisteners?
1.(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.StaffManagement:howtoachieveandmaintainhighm
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
随机试题
文化制度
在下图所示的双代号网络计划中,其关键线路是()。
“做有心人,实现经济文化交流”这体现了导游服务的()性质。
认为“儿童在成长的过程国有关利他行为的规范的掌握是学习的结果”的理论属于()。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。
根据以下材料,回答下列小题。2011年,我国企业承接服务外包合同执行金额323.9亿美元,同比增长63.6%,其中,承接国际(离岸)服务外包合同执行金额(简称“离岸执行额”,下同)238.3亿美元,同比增长65.0%,比上年提高22个百分点。承接
近年来,专家呼吁禁止在动物饲料中添加作为催长素的联苯化合物,因为这种物质对人体有害。近十多年来,人们发现许多牧民饲养的荷兰奶牛的饲料中有联苯残留物。如果以下哪项陈述为真,最有力地支持了专家的观点?
甲投资方案每年的NCF不相等,计算其内部报酬率时,先按10%的贴现率测算,其净现值大于零。那么,在第二次测算时,采用的贴现率应:
Doyouwakeupeverydayfeelingtootired,orevenupset?Ifso,thenanewalarmclockcouldbejustforyou.Theclock,c
TheOrganizationforEconomicCo-operationandDevelopment(OECD)conservativelyestimatesthat,by2005,worldwideelectronic,
最新回复
(
0
)