首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Consumers are concerned about the changes in the package size, mainly because ______. According to this report, various types o
Consumers are concerned about the changes in the package size, mainly because ______. According to this report, various types o
admin
2009-01-17
45
问题
Consumers are concerned about the changes in the package size, mainly because ______.
According to this report, various types of packaging come into existence to ______.
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the senator rightly complained of a store bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drug store and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavourably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product’s market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.5 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can’t be used for any thing but stuffing in to the garbage can.
选项
A、meet the needs of consumers
B、suit all kinds of products
C、enhance the market position of products
答案
C
解析
层出不穷的新包装就是想吸引消费者,巩固商品的市场地位。通过“... no one... comments... on the huge costs incurred by endless changes of package... uses for improving a product’s market position.”
转载请注明原文地址:https://kaotiyun.com/show/AbzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
•Youwillheartheanairlineofficertellingaboutthenewserviceoftheairline.•Asyoulisten,forquestions1-12,complete
•Youwillhearfivedifferentpeopletalkingabouttheirpresentjobs.•Foreachextracttherearetwotasks.ForTaskOne,deci
WhatisthemajorquestionpeoplehavebeenaskingabouttheSemcoexperiment?
PROBLEMSFACINGPOTENTIALEXPORTERS1Inordertobesuccessful,afirmmustclearly______,objectivesandpotentialproble
Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadromeParkproblem.Foreachquestion(23-30),markone
Youwillhearasuccessfulexecutiveaddressingagroupoftraineesonabusinesscourse.Sheisdescribingherjobtothem.
Youwillhearasuccessfulexecutiveaddressingagroupoftraineesonabusinesscourse.Sheisdescribingherjobtothem.
Youwillhearasuccessfulexecutiveaddressingagroupoftraineesonabusinesscourse.Sheisdescribingherjobtothem.
Answeroneofthequestions2,3or4below.Question2Yourdepartmentisinchargeoffinanceofthecompany.Tosimplifythe
•Readthearticlebelowaboutamethodoflearninglanguagesaimedatbusinesspeople.•Choosethebestwordtofilleachgap
随机试题
HJ431的烘干温度为____℃。
病人咳嗽上气,痰液清稀,胸闷气急,舌质淡红,苔白而滑,脉浮紧,治宜选用
一先生,62岁,先是夜间尿频,后逐步排尿时间延长,尿不净,今下午排不出尿,小腹胀痛来院就诊。护士首先应如何处理
肾上腺素与异丙肾上腺素共同的适应证是
患儿5岁,干咳无痰,或痰少而黏,不易咳出,口渴咽干,喉痒声嘶,手足心热,或咳痰带血,午后潮热,舌红少苔,脉象细数。诊断为
有“水火既济”之称的是有“精血同源”之称的是
根据资源税法律制度的规定,下列应税产品中,采用从价定率方式计征资源税的有()。
社会流动是个人或群体社会地位的变化,即从某一社会阶层到另一社会阶层的变化。其中,垂直流动是指一个人从下层地位和职业向上层地位和职业的流动,或者从上层地位和职业向下层地位和职业的流动。水平流动是指一个人在同一社会职业阶层内的横向流动。它多半是地区间的流动,也
X:霍桑承认自己可以影响高层政府官员,并承认他把这种影响力出售给了环保组织。这种不道德的行为是没有正当理由的。Y:我不认为他的行为是不道德的。获得霍桑服务的组织是为了防止水污染的,霍桑在为这个组织谋利的同时,也在为公众谋利。X与Y的分歧在于
WhyisCaliforniacalledtheGoldenState?
最新回复
(
0
)