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  3. Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio

Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio

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问题     Public relations is management function that creates, develops, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic, social and political pattern of life in many nations. That field includes advertising, promotional activities, and press contact. Public relations also exists at the same time in business with marketing and merchandising to create the climate in which all selling functions occur.
    Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections. The majority of public relations workers are staff employees working within a corporate or institutional framework. Others operate in public relations counseling firms.
    In industry, public relations personnel keeps management informed of changes in the opinions of various publics (that is, the groups of people whose support is needed): employees, stockholders, customers, suppliers, dealers, the community, and the government. These professionals counsel management as to the impact of any action or lack of action on the behavior of the target audiences. Once an organizational decision has been made, the public relations person has the task of communicating this information to the public using methods that promote understanding, and desired behavior. For example, a hospital merger, an industrial plant closing, or the introduction of a new product all require public relations planning and skill.
    Public relations activities are a major part of the political affairs in many nations. Politicians seeking office, government agencies seeking acceptance and cooperation, officials seeking support for their policies, and foreign governments seeking aid and allies abroad all make extensive use of counseling services provided by public relations specialists.
    Public relations also plays an important role in the entertainment industry. The theater, motion pictures, sports, restaurants, and individuals all use public relations services to increase their business or add to their image. Other public relations clients are educational, social service and charitable institutions, trade unions, religious groups, and professional societies.
    The successful public relations practitioner is a specialist in communication arts and persuasion. Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events. Public relations services are so far virtually unused in many developing nations, but they are likely to be a future government concern.
According to the text, what would a public relations person probably do after a decision is made in industry?
选项 A、Give some suggestions to the decision-maker.
B、Set up face-to-face communication with the public.
C、Organize some special events like press conference.
D、Plan and have some promotional activities.
答案D
解析 推理判断题。文章第三段第三句提到，一旦“an organizational decision”做出后，“the public relations person”即承担起将这“信息传递给公众的责任，采取某些方式让人们了解这个决定并依照决策者的设想做出“desired behavior”。故选项D“计划并进行一些宣传活动”正确。
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