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  3. The great philosopher Homer Simpson once memorably described alcohol as "the cause of and solution to all of life’s problems." I

The great philosopher Homer Simpson once memorably described alcohol as "the cause of and solution to all of life’s problems." I

admin2022-07-06  11
问题     The great philosopher Homer Simpson once memorably described alcohol as "the cause of and solution to all of life’s problems." Internet advertising is a bit like that—the funder of and terrible nuisance baked into everything you do online.
    Advertising sustains pretty much all the content you enjoy on the web, and many of the world’s most useful technologies may never have come about without online advertising. But at the same time, ads and the vast, hidden, data-sucking machinery that they depend on to track and profile you are routinely the most terrible things about the Internet.
    Now, more and more web users are escaping the daily storm of online advertising by installing an ad blocker. This simple, free software lets you surf the web without encountering any ads that show up between you and the content you want to read or watch.
    Well, everyone may be catching on. Ad blocking has been around for years, but adoption is now rising steeply, at a pace that some in the ad industry say could prove catastrophic for the economic structure underlying the web. That has spurred a debate about the ethic of ad blocking. Some publishers and advertisers say ad blocking violates the implicit contract that rules the Internet—the idea that in return for free content, we all tolerate constant appearance of ads.
    But in the long run, there could be a hidden benefit to blocking ads for advertisers and publishers: Ad blockers could end up saving the ad industry from its worst excesses. If blocking becomes widespread, the ad industry will be pushed to produce ads that are simpler, less invasive, and are far more transparent about the way they’re handling our data—or risk getting blocked forever if they fail.
    "It’s clear to us that the ads ecosystem is broken," said Ben Williams, a spokesman for Eyeo, the German company that makes Adblock Plus, the most popular ad-blocking software. "What we need is a sea change in the industry to get to a place where we have a good amount of better ads out there, ads that users accept."
    The industry may not have much time to wait. In a report last week, Adobe and PageFair, an Irish start-up that tracks ad-blocking, estimated that blockers will cost publishers nearly $22 billion in revenue this year. Nearly 200 million people worldwide regularly block ads, the report said, and the number is growing fast, increasing 41 percent globally in the last year.
Which of the following is suggested in the last paragraph?
选项 A、The ad industry can take its time to reform.
B、Blockers lead to $22 billion profits this year.
C、Publishers lose 41 percent in revenue compared with last year.
D、It’s high time for ad industry to transform promptly.
答案D
解析 最后一段首句是主旨句，指出“留给这个行业的时间已经不多了”(not have much time to wait)，接着引用Adobe和Page Fair两家公司的数据，说明广告拦截已给出版商造成重大损失，并且这一损失将逐年增加，所以广告业是时候及时变革了，D项正确。A项与D项正好相反，故排除。B项用$22 billion作干扰，文中说的是广告拦截给出版商造成220亿美元的损失而不是获利。C项用41％作干扰，原文说的是去年拦截广告的人数增加了41％，而不是指出版商的利润。
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