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  3. Higher Gas Prices Are Affecting Car Purchase Decision The percentage of car buyers changing their mind about their next new car

Higher Gas Prices Are Affecting Car Purchase Decision The percentage of car buyers changing their mind about their next new car

admin2011-03-11  42
问题                   Higher Gas Prices Are Affecting Car Purchase Decision
The percentage of car buyers changing their mind about their next new car purchase has increased 10 points from nearly 50 percent to nearly 60 percent in the last 30 days, according to a monthly automative study conducted by Robertson Marketing Research. The survey was first taken in July, when the national average cost per gallon for gas was $1.81, and then repeated in August to find out about changes in vehicle purchase intentions as the average cost per gallon increased 20 cents to $2.01.
Auto sales in the last 30 days were relatively strong with the large SUV segment seeing slight increases in sales mostly fueled by heavy incentives and rebates added mid-month.
                    Changes in Consideration from July to August

                             MEMORANDUM
TO: Warren Graf
FROM: Steve Weir
DATE: September 28
RE: Survey
Gasoline prices are soaring and it shouldn’t surprise us that automobile buyers are becoming choosier. When I opened my first car lot 20 years ago, few buyers were worried about how many miles per gallon of gasoline the cars would get. Nowadays, almost every buyer asks me about the cars’ gasoline consumption.
Personally, I think the performance of SUVs is extremely overrated. In my opinion and in the opinion of many people, SUVs consume far too much gasoline and are hard to steer. I’m not saying that I wouldn’t sell SUVs. I enjoy making a profit as much as any other person. However, the sky rocketing prices of gasoline cannot be ignored.
Many drivers of SUVs buy them because they feel that they will be well-protected in case of an accident. They provide good protection because of their large size and offer a lot of space of large families.
To whom would Mr. Weir recommend SUVs?
选项 A、Drivers who prefer compact vehicles
B、Safety-minded motorists
C、Car owners who try to save energy
D、Lovers of luxury cars
答案B
解析 斯蒂芬·威尔说：Many drivers of SUVs buy them because they feel that they will be well-protected in case of an accident．(很多人买SUV是因为他们觉得SUV安全性能高。)因此可推断，斯蒂芬·威尔是向Safety-minded motorists(注重安全性的驾车族)推荐SUV。
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