首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
Public image refers to how a company is reviewed by its customers, suppliers, and stockholders, by the financial community, by t
Public image refers to how a company is reviewed by its customers, suppliers, and stockholders, by the financial community, by t
admin
2022-06-19
51
问题
Public image refers to how a company is reviewed by its customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the attractiveness of the firm and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find resistance from employees who see their jobs threatened. On the other hand, high-quality products and service standards should bring almost complete approval, while low products and false claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has developed a quality image, this is not easily countered or imitated by competitors. Such an image may enable a firm to charge higher prices, to
woo
the best distributors and dealers, to attract the best employees, to expect the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry without such a good reputation and public image.
A number of factors affect the public image of a corporation. They include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性) , prices relative to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
In paragraph 2 the author mentions creditors, shareholders and employees to show that________.
选项
A、shareholders and employees usually don’t get on well with each other
B、the demands made on the company by diverse groups are different
C、companies always make decisions in favor of shareholders
D、companies always make decisions in favor of employees
答案
B
解析
细节理解题。根据第二段可知,有些事情根本不可能会满足所有的公众团体的需要,比如说一个高度自动化的机器会满足债权人和股东的需要,但是毫无疑问地它一定会受到来自雇佣工人的抵制,因为他们认为这会对他们的工作构成威胁。故选B。
转载请注明原文地址:https://kaotiyun.com/show/Ayrx777K
本试题收录于:
英语阅读(一)题库文史类分类
0
英语阅读(一)
文史类
相关试题推荐
Accordingtotheauthor,whyisitthatgettingtoughwithcriminalscannotreducecrimerates?
Seventeenth-centuryhousesincolonialNorthAmericaweresimplestructuresthatwereprimarilyfunctional,carryingovertradit
Beforethe1850’stheUnitedStateshadanumberofsmallcolleges,mostofthemdatingfromcolonialdays.Theyweresmall,chu
Beforethe1850’stheUnitedStateshadanumberofsmallcolleges,mostofthemdatingfromcolonialdays.Theyweresmall,chu
ashamedofanotheralloverwhatstealloselivinghowafterasifevenaliveagainst
Publicrelationsismanagementfunctionthatcreates,develops,andcarriesoutpoliciesandprogramstoinfluencepublicopinio
Interestinpursuinginternationalcareershassoaredinrecentyears,enhancedbychronic(长久的)personnelshortagesthatareca
Auctionsarepublicsalesofgoods,conductedbyanofficiallyapprovedauctioneer.Heaskedthecrowdassembledintheauction-
Auctionsarepublicsalesofgoods,conductedbyanofficiallyapprovedauctioneer.Heaskedthecrowdassembledintheauction-
随机试题
《欧洲联盟条约》(《马斯特里赫特条约》)
A、量筒B、分析天平(感量0.1mg)C、台秤D、移液管E、容量瓶;以下操作中应选用的仪器是含量测定时,取供试品约0.2g,精密称定
“橘生淮南则为橘,生于淮北则为枳,叶徒相似,其实味不同。所以然者何?水土异也。”法律移植是一项非常复杂的工作,如果片面追求法律的超前发展,无视固有法文化的强大生命力,结果反而可能不利于法律权威和尊严的树立,起到负效果。请简要谈谈对法律移植这一问题的看法。
甲、乙两人发生民事纠纷,一审判决甲胜诉。乙上诉,二审法院接到报送的案件之前,甲有转移财产的行为,必须采取财产保全,乙即向法院提出申请,对此由谁处理?()
我国是统一的多民族国家。下列关于我国国家结构形式的表述哪些是正确的?()
如果X为负数,则已知[X]补,求[-X]补的方法是()。
根据数据模型的应用目的不同,数据模型可分为(39);而根据数据结构的类型,数据模型又可分为(40)。
输入VB源程序时,若一个命令行中包含两个语句,则两个语句之间的分隔符应使用
Theyear1400openedwithmorepeacefulnessthanusualinEngland.Onlyafewmonthshefore,RichardII,weak,wicked,andtrea
Letmeexplainsomeoftheseinmoredetail.First,facialexpression.Facialexpressionisapowerful【T1】______.Weallknow【T2
最新回复
(
0
)