首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio
admin
2013-07-02
108
问题
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic,social and political pattern of life in many nations. That field includes advertising, promotional activities, and press contact. Public relations also exists at the same time in business with marketing and merchandising to create the climate in which all selling functions occur.
Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections. The majority of public relations workers are staff employees working within a corporate or institutional framework. Others operate in public relations counseling firms.
In industry, public relations personnel keep management informed of changes in the opinions of various publics (that is, the groups of people whose support is needed): employees, stockholders, customers, suppliers, dealers, the community, and government. These professionals counsel management as to the impact of any action or lack of action on the behavior of the target audiences. Once an organizational decision has been made, the public relations person has the task of communicating this information to the public using methods that promote understanding "consent" and desired behavior. For example, a hospital merger, an industrial plant closing, or the introduction of a new product all require public relations planning and skill.
Public relations activities are a major part of the political process in many nations. Politicians seeking office, government agencies seeking acceptance and cooperation, officials seeking support for their policies, and foreign governments seeking aid and allies abroad all make extensive use of counseling services provided by public relations specialists.
Public relations also plays an important role in the entertainment industry. The theaters, motion pictures, sports, restaurants and individuals all use public relations services to increase their business or add to their image. Other public relations clients are educational, social service, and charitable institutions, trade union, religious groups, and professional societies.
The successful public relations practitioner is a specialist in communication arts and persuasion. Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events. Public relations services are so far virtually unused in many developing nations,but they are likely to be a future government concern.
In which of the following paragraphs can we draw a conclusion that public relations services are only popular in advanced countries? ( )
选项
A、Second.
B、Third.
C、Fourth.
D、Sixth.
答案
D
解析
推理题。由第六段最后一句“Public relations services are so far virtually unused in many developing nations…”可推出在发展中国家不流行,即“在发达国家流行”。
转载请注明原文地址:https://kaotiyun.com/show/0Rrx777K
本试题收录于:
英语阅读(一)题库文史类分类
0
英语阅读(一)
文史类
相关试题推荐
(63)Learningtogetherisafruitfulsourceofrelationshipbetweenchildrenandparents.Byplayingtogether,parentslearnmor
(familiar)Thegoaloftheexperimentwasto______thepeoplewiththenewlaws.
Prometheuswashappytobeofservicetoman.Hetaughtpeople【C1】______.Hetaughtthemhowtoplantandgrowtheirownfood,
Allofushavereadthrillingstoriesinwhichtheherohadonlyalimitedandspecifiedtimetolive.【C1】______.Butalwayswe
Hewasafunnylookingmanwithacheerfulface,goodnaturedandagreattalker.Hewasdescribedbyhisstudent,thegreatphi
Ifheopenedtheotherdoor,aladycameout.(63)Thekingalwayschosetheladieshimself.(64)Hemadesurethateachwasof
Ifheopenedtheotherdoor,aladycameout.(63)Thekingalwayschosetheladieshimself.(64)Hemadesurethateachwasof
InrecentyearstwofamiliesofSaskatchewanhaveconvertedoldroundmetalgrainbinsintounlikelyaccommodations,andopened
Whenacommonwordisturnedintoapropernoun,themeaningisaccordingly.()
InhisTheArtofFiction,______clearlyindicatesthattheaimofthenovelistopresentlife.
随机试题
“weng”中“w”是声母,“e”是韵腹,“ng”是韵尾。()
氯霉素可抑制原核生物的蛋白质合成,其原因是
材料①:2012年2月,甲公司与其全资子公司乙公司签订了《协议一》,约定甲公司将其建设用地使用权用于抵偿其欠乙公司的2000万元债务,并约定了仲裁条款。但甲公司未依约将该用地使用权过户到乙公司名下,而是将之抵押给不知情的银行以获贷款,办理了抵押登记。
在建设工程项目施工索赔中,可索赔的人工费包括()。
在电子邮件中所包含的信息()。
【真题(初级)】下列各项审计风险中,属于审计人员可控的风险是()。
不考虑其他因素的影响,如果企业临时融资能力较强,则其预防性需求的现金持有量一般较低。()
一般纳税人发生的下列应税行为中,可以选择适用简易计税方法计征增值税的有()。
既是党在社会主义初级阶段的基本路线的最主要的内容,又是实现社会主义现代化奋斗目标的基本途径的是()
Goinghungryisamajorcontributortoillhealth,particularlyamongchildren,andanewreportrevealshowlong-lastingtheda
最新回复
(
0
)