首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about the need for language training in the international marketplace and the questions on the opposite p
Read the article below about the need for language training in the international marketplace and the questions on the opposite p
admin
2012-01-22
79
问题
Read the article below about the need for language training in the international marketplace and the questions on the opposite page.
Speaking Your Customers’ Language
Modern international trading practices are highlighting the growing importance of language training
Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.
Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated. New technology such as video- conferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.
The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.
Some companies have succeeded at an international level even though they have
选项
A、produced inferior goods.
B、failed to adapt products for local markets.
C、ignored the standards set by their competitors.
D、reduced the standard of the service they offer.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/B2oO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•ReadthearticlebelowabouthowtosetupshopontheInternet.•Foreachquestion31—40,writeonewordinCAPITALLETTERSon
•Readthearticlebelowabouttheimportanceofcommunicationinbusiness.•ChoosethebestwordtofilleachgapfromA,B,C
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
ReadthetextbelowabouttheevolutionofAmericanbusiness.Inmostofthelines41—52thereisoneextraword.Itiseither
ReadthetextbelowabouttheevolutionofAmericanbusiness.Inmostofthelines41—52thereisoneextraword.Itiseither
Readthistexttakenfromanarticleaboutlogisticsandcorporateprofitperformance.Choosethebestsentencetofilleachof
APhotoSmartScannerWhenitwasfirstintroduced,theHewlett-PackardPhoto-Smartscannerwasanunprecedentedbargainforthe
TheCheltenhamandGloucesterBuildingSocietyimprovedtheirsalesofpensionsby______.WhatdoPOPprojectsdo?
TheCheltenhamandGloucesterBuildingSocietyimprovedtheirsalesofpensionsby______.WhatisoneoftheproblemsfacingP
随机试题
橘皮的功能是
两面针所使用的注册商标的两面针,实际上是中药牙膏的主要原料,在疗效上起主要作用,对该商标的认识,下列表述正确的是()。
城-A级车辆荷载标准中,加载载重汽车采用( )货车。事件三中,锚具、夹具和连接器还应进行的检验是( )性能。
申请个人经营贷款的经营实体一般不包括()
甲于2011年3月20日将小件包裹寄存乙处保管。3月22日,该包裹被盗。3月27日,甲取包裹时得知包裹被盗。根据《民法通则》的规定,甲要求乙赔偿损失的诉讼时效期间届满日是()。
社会工作者在精神上关怀老年人,把握好(),便能开展相应的工作。
积累基金是指国民收入中用作追加生产资金的部分,主要包括:扩大再生产基金,如建工厂、修铁路、开垦土地、兴建水利等;非生产性基本建设基金,如修建学校、医院、体育场馆以及国家行政、国防部门的基本建设等;社会后备资金,如应付战争、自然灾害等突发性事件的物质储备等。
小孙的1:3袋里有四颗糖,一颗巧克力味的,一颗果味的,两颗牛奶味的。小孙任意从口袋里取出两颗糖,他看了看后说,其中一颗是牛奶味的。问小孙取出的另一颗糖也是牛奶味的可能性(概率)是多少?
Thereisastoryofaverywickedmanwhodies.Beforehedied,hewas【C1】______theworstbecausetherewere【C2】______sinsheha
Beforethe20thcenturythehorseprovideddaytodaytransportationintheUnitedStates.Trainswereusedonlyforlong-distan
最新回复
(
0
)