首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately
admin
2019-08-01
16
问题
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, in the hopes that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding usage across the world, the same tactics apply.
Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who lure customers in with the banners and the hosting web sites who are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that put them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
With the recent slump in the technology sector and slumping economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional "brick and mortar" businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed.
We learn from the text that advertising on the web______.
选项
A、has displaced more traditional methods of advertising
B、is the only way to make profit on the Internet
C、is paralleling advertising methods in traditional business settings
D、seeks to lure customers primarily through impulse shopping methods
答案
C
解析
属信息推断题。第一段最后一句指出:随着互联网时代的来临,网络在全世界范围内的使用率迅猛增加,而同样的策略却依然适用。由此可知,选项C(paralleling意为“相似的”)符合此意。选项A(displaced意为“取代”)与第四段内容不符(互联网广告在走下坡路);选项B在文中没有提及,only一词用得太绝对;选项D与第三段第二句意思不符:这些资金一方面来源于用一幅幅标语诱惑顾客点击其产品的广告商,另一方面来自那些允许这些标语出现在他们的网上、但因此收费的访问率很高的网站。
转载请注明原文地址:https://kaotiyun.com/show/B62Z777K
0
考研英语一
相关试题推荐
VisitingOxfordStreet,aroadfillingwithtattyshopsandovercrowdedwithpeople,isplainlyatrial.Lessplainly,levelsof
Anysufficientlyadvancedtechnology,notedArthurC.Clarke,aBritishscience-fictionwriter,isindistinguishablefrommagic.
Anysufficientlyadvancedtechnology,notedArthurC.Clarke,aBritishscience-fictionwriter,isindistinguishablefrommagic.
Forthepastseveralyears,Ihavebeenimmersedinthestudyoffriendship,andamongthemanythingsIhavelearned,oneidea
Theshortergrowingseasonsexpectedwithclimatechangeoverthenext40yearswillendangerhundredsofmillionsofalreadypo
Itissupposedtobethetimeofopportunityandadventure,beforemortgagesandmarriagehavetakentheirtoll.But【C1】______to
AnonymityisnotsomethingwhichwasinventedwiththeInternet.Anonymityandpseudonymityhasoccurredthroughouthistory.For
Peopleare,onthewhole,pooratconsideringbackgroundinformationwhenmakingindividualdecisions.Atfirstglancethismigh
Peopleare,onthewhole,pooratconsideringbackgroundinformationwhenmakingindividualdecisions.Atfirstglancethismigh
Inthe1960s,medicalresearchersThomasHolmesandRichardRahedevelopedachecklistofstressfulevents.Theyappreciatedthe
随机试题
室外饰面板(砖)工程每个检验批每()m2应至少抽查一处,每处不得小于()m2。
城市人口容量是城市环境容量的内容之一,下列表述()是错误的。
通过定量方法进行风险评价的作用主要表现在( )。
税收的目的是()。
下面的表达式不正确的是()。
在公文办理中,以下哪些情况下可以使用“通知”?()
同学甲跑100米的用时与同学乙跑80米的相同,在一个400米环形跑道上,甲、乙两人在同一起点出发,甲先跑了N米后乙开始跑,320秒后,甲第一次追上乙,此刻乙跑了1280米,那么N为多少?
影片《巴山夜雨》的导演是()。
党的十九大报告把深化供给侧结构性改革摆在贯彻新发展理念、建设现代化经济体系这一重要部署的第一位,提出必须坚持质量第一、效益优先,以供给侧结构性改革为主线,推动经济发展质量变革、效率变革、动力变革,提高全要素生产率。供给侧结构性改革的重点是
Haveyoueverusedemailtoapologizetoacolleague?Delivereda【C1】______toasubordinate(下属)withavoice-mailmessage?Flow
最新回复
(
0
)