We see a lot of advertisements almost everyday and everywhere. Some advertisements are good, but some are not so good. In this s

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问题     We see a lot of advertisements almost everyday and everywhere. Some advertisements are good, but some are not so good. In this section, you are asked to write an essay on the positive/negative effects of some advertisements. You can take either stand and provide specific reasons and examples to support your idea. You should write at least 150 words.

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答案 Advertisements are a powerful tool, through which products and services are imprinted into viewers’ minds. But advertisements are essentially rilled with sales gimmicks, the negative effects of which warrant our attention. The first negative effect of advertisements is misleading the audience. More often than not, sales languages in advertisements are equivocal. They invite the audience to imagine their own favourable fantasy, which is seldom true in reality. The second negative effect of advertisements is encouraging excessive consumption. The provocative language in advertisements paints an attractive picture to lure audiences to purchase a certain product. They declare that by owning this perfume, you will be sexy, and that by having that perfume, you will be elegant If you want to feel elegantly sexy, buy both of them. Therefore, consumers are consuming the concepts associated with the products, rather than the products themselves. In conclusion, advertisements might mislead us and lead to over spending on some fanaticized images.

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