首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
This holiday season, there are plenty of ads that play up the same old narrative we’ve come to expect about whisky as a man’s dr
This holiday season, there are plenty of ads that play up the same old narrative we’ve come to expect about whisky as a man’s dr
admin
2012-05-17
9
问题
This holiday season, there are plenty of ads that play up the same old narrative we’ve come to expect about whisky as a man’s drink: guy wins over the; disapproving father-in-law with Johnnie Walker, guys bond like brothers over a bottle of Bushmills. But between all of them, there’s a Christmas miracle of sorts: a whisky ad aimed at women.
With its heavy, smoky flavor, and dark, heavy coloring, whisky still carries the connotations (内涵) of America’s early attitudes toward liquor—mainly, that women shouldn’t have any. "The association with manliness is related to a deep cultural appreciation of alcohol’s dangers;having the strength and wisdom to confront and withstand those dangers is at the root of the association with manliness," says James S. Roberts, an associate professor of economics at Duke, "And all this scales with the beverage consumed, with whisky at the pinnacle."
In other words, it’s one thing to have a girly soft drink. Those are kind of cute. But whisky? Total unladylike. That perception is one that women have played with over the years—witness every Gretchen Wilson song in which she proves her badass, redneck, tomboy ways by doing shots of the dark stuff. But the idea that women drink whisky only when they want to keep up with the boys is not the whole story. "For years, women drank Scotch whisky, even nice, polite women in the South drank bourbon," says Heather Greene, one of America’s foremost Scotch experts and a spokesperson for the Glenfiddich brand. Marcy Ruderhausen, the master of whisky for Johnnie Walker brands, notes that Scotch has always been popular among women in the Latin American neighborhoods of South Florida. "It’s all about people’s personal taste," says Ruderhausen. "Just as there are men who don’t like a big, smoky whisky, there are women who do."
Make no mistake. Having hard-liquor ads targeted at women is hardly a tent pole of the feminist movement. It’s not progress, it’s marketing: a way to get more people to pay more money for a product that can be dangerous if used to excess. But still, as Christmas Day approaches, it’s useful to remember— especially for those totally panicked (恐慌的) , last-minute shoppers out there—that the right woman in the right circumstances might enjoy a hastily purchased, wrapped-in-the-car bottle of whisky just as much as a man does.
According to Marcy Ruderhausen, what’s the reason for some women to drink whisky?
选项
A、They want to prove themselves.
B、They want to follow suit.
C、They like drinking whisky.
D、They want to be brothers with men.
答案
C
解析
细节推断题。由定位句可知,Ruderhausen认为这只是个人口味问题,就像有些男性不喜欢烈酒,而女性喜欢一样。故C)“她们喜欢喝威士忌”为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/Bkf7777K
0
大学英语四级
相关试题推荐
ThecontinentalUnitedStateswillfacemoreextremetemperaturesduringthenextcenturyandworserainfallalongitsGulfCoas
ThebasicflagoftheUnitedStatesisoneoftheworld’soldestnationalflags.OnlythebasicflagsofAustria,Denmark,Grea
A、MedicalscienceB、PoliticalscienceC、BiologyD、ProductionmanagementB问题是:“Ms.Kophal去年从Rostock大学毕业时的专业是什么?”,正确答案是“政治学”。其依据是“
Allovertheworldmenaresearchingfornewtechniquestoprovidemasshousing,【S1】______andquickly,formillionsoflow-and-m
Allovertheworldmenaresearchingfornewtechniquestoprovidemasshousing,【S1】______andquickly,formillionsoflow-and-m
Allovertheworldmenaresearchingfornewtechniquestoprovidemasshousing,【S1】______andquickly,formillionsoflow-and-m
ThevastmajorityofchildreninBritain(87%)attendstate(localauthority)schoolswhichprovide【S1】______educationfromtheage
Wegenerallyviewthefamilyasbeingoneofourmoststableinstitutions:yet,ourfamilysystemhas【B1】______anumberofchang
随机试题
夜间在窄路、窄桥与非机动车会车时可以使用远光灯。
我们党站在时代前列,保持先进性的根本体现和根本要求是()
引起肾盂肾炎是最常见的致病菌是(1)_____________。其最常见的传染途径是(2)_____________。
A.桑杏汤B.杏苏散C.沙参麦冬汤D.麦门冬汤E.百合固金汤咳嗽痰少,痰中带血或反复咯血,血色鲜红,口干咽燥,颧红,潮热盗汗,舌质红,脉细数。治疗应首选
肥厚梗阻型心肌病的表现心肌炎
甲公司为上市公司,其2×18年度的财务报告批准报出日为2×19年4月20日。2×18年度的企业所得税汇算清缴工作于2×19年4月10日完成。ABC会计师事务所在2×19年4月10日之前对甲公司财务报表进行审计时,对以下交易或事项提出质疑:(1)2×18年
属于加强对乡村旅游的金融支持的措施是()。
下列选项中,属于腿部骨骼的是()。
下列各项包含矛盾双方相互依存或相互转化辩证法思想的有()。
AIDS(AcquiredImmuneDeficiencySyndrome)isafataldiseasethatdestroystheimmunesystem.MorethanfouroutoffiveAIDSc
最新回复
(
0
)