首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
admin
2012-07-12
34
问题
SELLING TACTICS
NOTES
Business Presentation Pay Attention to Getting Attention
1 A major obstacle of selling things is that your sales message will be............. Three proven ways
you can capture a prospect’s attention quickly:
2 Make a.............
3 Surprise your prospects.............
4 Include attention getting headlines on all............
Emphasize the Human Relationship
5 Prospective customers are more receptive to buying from a real person than from.............
Tip:
6 Sell yourself to make prospective customers............with the selling process.
7 Sell your company and its history of producing results to make prospective customers confident of your ability to deliver.............
Trigger Your Customer’s Imagination
8 Convert the benefits delivered by your product or service into.............
9 Put your prospect in the picture by dramatizing what it feels like to be.............
10 Be............
11 If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12 Be sure your word pictures are dramatizing benefits and............
Part One. Questions 1 to 12.
You will hear a business presentation about 3 simple selling tactics.
As you listen , for questions 1-12 , complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
You now have forty-five seconds to read through the notes.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That’s because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected; Example, "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it
feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends on board. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have twenty seconds to check your answers.
[pause]
选项
答案
enjoying those benefits
解析
此题是针对听力原文细节的提问,在听音时要把题干内容与材料一一对应,因此,这里填写enjoying those benefits。
转载请注明原文地址:https://kaotiyun.com/show/BuOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 D、 B图画显示了人们在公园里享受假期休息(Peoplearerelaxinginthepark.)的场景。因此描述人们在公园里享受风和日丽的好天气的(B)选项是正确答案。(C)中
Whatistherelationshipbetweenthetwospeakers?
Whatislearnedaboutthecompany’snewsletter?
A、 B、 C、 D、 DThepeopleareshakinghands.Choice(A)confusesrubbingtheirfingersandshakinghand
What’stherelationshipbetweenthemanandthewoman?
Whataretherelationsbetweenthetwopersons?
A、 B、 C、 CSheonlyreadsbusinessmagazinesanswerswhichmagazinesdoessheread.Choice(A)usestheword
Accordingtothearticle,whatisthecompanyplanningtodo?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
随机试题
哪一位医家认识到中风的发生在于肝阳化风,气血并逆,直冲犯脑
A.平齐龈缘的直角肩台B.龈下0.5mm的135°肩台C.金属颈环设计D.龈上1.0mm凹型肩台E.龈下刃状肩台磨牙行铸造全冠修复,基牙的边缘形态一般选用
按照《建筑安装工程费用项目组成》(建标[2003]206号)的规定,直接工程费中人工费包括生产工人()的工资。
依据《合同法》,下列有关承担违约责任的说法中,错误的是()。
下列各项中,属于债权的是()。
关于母公司在报告期增加子公司在合并利润表中的反映,下列说法中正确的有()。
下面哪种不属于完全民事行为能力的人?()
下列各项关于公文的生效日期表述准确的是()。
奥苏贝尔的有意义接受学习
提高教师应聘标准并不是引起目前中小学师资短缺的主要原因。引起中小学师资短缺的主要原因是近年来中小学教学条件的改进缓慢,以及教师的工资增长未能与其他行业同步。以下哪项如果为真,最能加强上述断定?
最新回复
(
0
)