首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
admin
2010-01-15
36
问题
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of the U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marshall’s American employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the
Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
The underlined word "provincial" (Para. 3) most probably means"______".
选项
A、limited in outlook
B、like people from the provinces
C、rigid in thinking
D、interested in world financial affairs
答案
A
解析
这里要求猜测单词provincial的意义。这要根据该词出现的上下文,通过逻辑推理来推断该词的意思。作者在指出“作为一个总体,美国人倾向provincial"后,紧接着又说“(美国人)对地方事务 (local affairs)更感兴趣”,“这个国家(美国)的雇员的地理知识从来就不是那么优秀”,可见provincial应具有与local类似的意思,四个选择项中A “狭小的世界观”最为贴切。而选择项D “对世界金融事务感兴趣的”与以上分析相矛盾。选择项B “像来自乡下的人的”和C “思维古板的”无从推理出来。
转载请注明原文地址:https://kaotiyun.com/show/CDnK777K
0
专业英语四级
相关试题推荐
PassageFourAccordingtoFrancesO’Grady,whatshouldahealthymoderneconomybelike?
HowtoTametheAngerMonsterThreefactorscausinganger•time —atwork: —longerworkinghours
Aspeopleage,thebrainchangesinbothgoodwaysandbad. Ifyouareover20,yourcognitiveperformanceisprobablyalrea
Aspeopleage,thebrainchangesinbothgoodwaysandbad. Ifyouareover20,yourcognitiveperformanceisprobablyalrea
A、Itcanreplaceothertheories.B、Itisnotimportantatall.C、Itisnewbutnotreasonable.D、Itplaysakeyrole.D态度题。关于语言替
Asyoucanseeinthetwoexcerptsbelow,peopleholddifferentopinionstowardwhetheroneshouldbesimilarordifferentin
Cheatingmaybeaman’swayoftryingtorestorehisgenderidentitywhenhefeelsitisunderthreat,ChristinMunsch,asocio
Ournewhouseisvery______formeasIcangettotheofficeinfiveminutes.
10GardenAve. EssexThePersonnelOfficerBelgianMedicoLtd.PO
ThespaceshuttleDiscoverycompleteda______missionuponitsreturntoKennedySpaceCentre.
随机试题
在实际教学中,教师可以通过哪些途径来培养学生解决问题的能力?
霍奇金淋巴瘤最常见的首发症状是
A、氯丙嗪B、水杨酸钠C、卡那霉素D、巴比妥E、胍乙啶与体内血浆蛋白高度结合的药物是()
下列内容不属于综合评估的具体方法的是()。
背景资料:按照有关规定,违反公路建设的相关法律责任主要包括使用公路中的危害行为及其法律责任和非公路使用的危害行为及其法律责任,同时对从事危及公路安全的作业的法律责任和从事危及公路安全的施工的法律责任进行了明确界定。问题:举例说明使用
记账凭证的审核与编制不能是同一会计人员。()
甲公司为拓展南方市场,于2014年5月1日在广州市工商局登记设立了乙一人有限责任公司(简称乙公司)。根据我国公司法律制度的规定,下列选项的表述中,不正确的有()。
可撤销的民事行为一经撤销,自撤销之日起开始无效。()
Whatisthewritertryingtodeinthetext?WhatisMrBird’sopinionofyoungpeople?
Intheearly1450sculturalchangeinEuropefueledagrowingneedfortherapidandcheapproductionofwrittendocuments.Be
最新回复
(
0
)