首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consumption H. prices
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consumption H. prices
admin
2021-10-11
19
问题
A. weak B. as C. difficult D. convincing E. missing
F. surprise G. consumption H. prices I. conversely J. help
K. foxed L.off M. ovemhelmingly N. spot O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】________ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】________ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】________ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】________ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】________ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】________ equivalent.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】________ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】________.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】________. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】________.
【C4】
选项
答案
N
解析
此处应填入由blind所修饰的名词。人们看不到“打折更有价值”是一种数字“盲点”,“盲点”可用blind spot表达,故选N。
转载请注明原文地址:https://kaotiyun.com/show/CQtK777K
0
专业英语四级
相关试题推荐
A.clatterB.knownC.puzzleD.dinE.attainableF.referredG.chatterH.reachableI.ensuresJ.partneringK.affectL.vit
EducationOutofSchool1.Theoriginof"YouthHostel"-Germanschoolmasterstarted"YouthHostel"-Thelittleschoolhousech
Everyoneissurprisedthatshehasfallenoutwithherboyfriend.Theunderlinedpartmeans______.(2011-77)
Priceshaverecentlyriseninorderto______theincreasedcostofrawmaterials.(2018-23)
Thepolicehaddifficultyin______thefansfromrushingontothestagetotakephotoswiththesinger.(2010-73)
"Thecriticsthoughttheactingwasgenerallypoor.""Ididn’tfind_____."
Itisnotsurprising,【C1】______thelackoffitbetweengiftedstudentsandtheirschools,thatsuchstudentsoftenhavelittleg
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe______.
Thecitygovernmentisbuildingmoreroadsto______theincreasingnumberofcars.
A、Increasingoffoodproduction.B、Crowdednessandwatershortage.C、Greaterdeathrateandoilshortage.D、Moreacidrainands
随机试题
对产品的通用化而言,要求有______、_______、______、______。
诱发强心苷中毒的因素有
正锁合
社会评价中属于互适性分析的是()。
工程勘察报告《原位测试成果图表》一般应包括()。
某机械加工车间车床组生产甲零部件,工时定额为30分/件,车床组共有车床5台,两班制,工时利用率为90%。车床组该零部件的日生产能力是()件。
福利管理的主要内容包括()。
全响应除了能用三要素法表示,根据线性电路的叠加原理还可以表示为()。
下列经济学的重要指数中,表述错误的是()。
A、CreatingAbstractExpressionism.B、Paintingpeopleandanimals.C、Sponsoringanewartmovement.D、Exploringrealisticmethods
最新回复
(
0
)