2. 外语
  3. • Read the extract below from the annual report of a bed manufacturer. • In most of the lines (41-52) there is one extra word. I

• Read the extract below from the annual report of a bed manufacturer. • In most of the lines (41-52) there is one extra word. I

admin2010-01-28  57
问题 • Read the extract below from the annual report of a bed manufacturer.
• In most of the lines (41-52) there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.
• If a line is correct, write CORRECT on your Answer Sheet.
• If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
                                    CHIEF EXECUTIVE’S REVIEW
      The prime focus for management recently has been the integration into the Group of Damon Beds. This acquisition is very much greater part of our strategy to grow our
41  presence in the UK branded furniture market. We are neither convinced that
42  leveraging the proven brand management expertise of which we are proud is the
43  optimum route to continued and sustainable growth in shareholder value. Overall,
44  sales grew more quickly than 9%, to reach ￡125 million. This represents a small
45  increase in market share such as our strategy to build share in growing, added value
46  sectors gains momentum. Our established brands had another excellent year with
47  volumes and turnover at record levels. While we have increased capacity to cope with
48  significantly increased demand, boosted by the return to television advertising in early
49  last year. The purpose of the campaign is how to reinforce our position as the UK’s
50  leading volume bed business by improving brand awareness still further on and, more
51  importantly, communicating to consumers regarding the message about the uniqueness
52  of the product and yet the benefits and reasons for choosing our beds. Early indications show that the campaign is already having the desired effect.
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