首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2017-01-09
28
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise, 【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______ the better proposition, but the experiment shows the supposedly clever students viewed them as 【C12】______ .
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______ to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______ .
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______ . Sending everyone back to school for maths seems out of the question. 【C19】______ more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C16】
选项
A、prices
B、consumption
C、supply
D、charges
答案
B
解析
前半句说到每加仑油可以多跑多少公里,因此这里与燃油消耗有关,故B项consumption“消耗”正确。
转载请注明原文地址:https://kaotiyun.com/show/CYoZ777K
0
考研英语一
相关试题推荐
Bythetimemostpeoplerealizedthatwhaleswerenotoversizefishbutwarm-bloodedmammalswithlargebrains,sophisticatedso
Bythetimemostpeoplerealizedthatwhaleswerenotoversizefishbutwarm-bloodedmammalswithlargebrains,sophisticatedso
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Intheprevailingparadigmwehavebeenconditionedtobelievethatpowerisascarcecommodity)itcomesasaby-productofhavi
Intheprevailingparadigmwehavebeenconditionedtobelievethatpowerisascarcecommodity)itcomesasaby-productofhavi
【F1】InternetusersusedtocomfortthemselvesbythinkingthattobecomevictimsofthepiratesoftheWeb,theyhadtofrequent
【F1】InternetusersusedtocomfortthemselvesbythinkingthattobecomevictimsofthepiratesoftheWeb,theyhadtofrequent
Athleteswhocheatbyinjectingthemselveswithstoredsuppliesoftheirownbloodmightsoonbecaughtout.Arevealingtrailo
随机试题
具有互动性特征的大众传播电子媒介是()
以下不属于施工成本计划指标的是()。
采取常规清收手段无效后,可采取依法收贷的措施。下列属于依法收贷的有()。
Policemen【K1】______(call)byashopinSouthernearlyonChristmasmorning.Whenthey【K2】_______(arrive)theyfoundtwoburglars(
2007年末全国就业人员76990万人,比上年末增加590万人。其中,第一产业就业人员31444万人,占全国就业人员的40.8%;第二产业20629万人,占26.8%;第三产业24917万人,占32.4%。年末城镇就业人员29350万人。比上年末净增加10
我国刑法的任务是用________同________行为作斗争。
房地产开发商要建造高档住宅楼,必须经过土地、规划等一系列政府部门的审批、同意后方可建设。从控制方法来看,这属于()
WhywasBillunhappyaboutthegame?
Whosaidthatthissweaterwillnot______whenwashed?
Ourtalebeginstwodecadesago,whenagroupofDutchwomensetouttofindanexplanationfortheantisocialbehaviorofthem
最新回复
(
0
)