首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2011-02-10
47
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye- on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
According to the passage, "to move as much of these goods as possible" (Lines 3-4, Para. 1) means "______".
选项
A、to sell the largest possible amount of goods
B、to transport goods as efficiently as possible
C、to dispose of these goods in large quantities
D、to redesign these goods for large-scale production
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/DNcO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
NextdoortoalunchcounteradvertisingagrilledcheesespecialisagallerywhereVanGogh’s"Irises"sharesthewallswithM
Thisaircrashwhichwassuspectedtobeplottedbyinternationalpoliticalterroristsledtothestopofthediplomaticrelatio
ThisbookcomesasarevelationtoonewhowasnourishedinhisyouthontheenlightenedEnglishsocialisttraditionrepresented
Partoftheinvestmentistobeusedto______thatoldtempletoitsoriginalsplendor.
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emotional"(or"non-rational"motives.Theyusetheterm
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emotional"(or"non-rational"motives.Theyusetheterm
Atthebeginningofthetwentiethcentury,NorthAmericansocietyheld,asanideal,theNuclearFamily.Thispresumablyperfect
ThenewPersonalDigitalAssistancecontainedalarge________ofinformationaboutanindividuallife.
Stayinghungryandfoolishinstudymaysteeryoutowardssuccess,andyourchoiceendsupadeadendforyourcareer.
Thedaythissmalltowntolditsresidentstostopdrinkingthewater,lifeonGlendaleBoulevardturnedfromquiettoalarming.
随机试题
适合治疗急性少尿症肾衰竭的药物是
轻症急性胰腺炎,可以出现()
女性,9岁,发热、头痛、呕吐2天,烦躁不安1天,于2月28日入院。体检:体温39.8℃,血压130/80mmHg,精神差、神清,全身散在瘀点、瘀斑,颈抵抗,克氏征及巴氏征均阳性。脑脊液检查:颅压240mmH2(下标)O,外观浑浊,白细胞12×108(上标
应给本患者进行何种检查若在晶状体内发现异物应采取的治疗是
出生率增加,一般情况下,老年人口比重
哌替啶不同于吗啡的临床用途为
海塔股份有限公司正在对公司未来现金流量进行预测。已知公司目前的息前税后利润为435万元,净投资额180万元。预计该公司未来5年处于高速成长时期,两项指标每年均增长8%,从第6年开始进入平稳发展的后续期,第6年的现金流量假设为850万元,其增长率为3%,资本
从人类开始有组织的活动开始,就一直实施着各种类型和规模的项目,只是人们并未意识到项目管理对社会进步的意义。因此,仅凭个人的智慧、才能和经验去完成任务,根本谈不上科学性和系统性。直到20世纪初,项目管理还没有先进的工具和方法、科学的管理手段、明确的操作规程和
根据《刑事诉讼法》,下列情形中不符合法律规定的是()。
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsareunderway.Whetherit’soneofLondon’sparksfullof
最新回复
(
0
)