首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Answer ONE of the questions 2, 3 or 4 below. Question 2 Your company recently sponsored an event and the head of marketing has
Answer ONE of the questions 2, 3 or 4 below. Question 2 Your company recently sponsored an event and the head of marketing has
admin
2013-02-14
123
问题
Answer ONE of the questions 2, 3 or 4 below.
Question 2
Your company recently sponsored an event and the head of marketing has asked you to write a report about it.
Write your report for the head of marketing,
outlining the reasons for choosing to sponsor the event
describing the positive outcomes of sponsoring the event
explaining the disadvantages that resulted from sponsoring the event
making recommendations concerning future sponsorship activity.
Write 200 -250 words.
Question 3
The managing director of the company you work for has invited suggestions for new regional markets the company could consider entering. You have decided to put forward a proposal concerning this.
Write your proposal for the managing director
identifying the market you propose
explaining the potential advantages of this market
suggesting how the company should approach entering this market
mentioning risks that might be associated with this market.
Write 200-250 words.
Question 4
The organization you work for has identified a number of training needs and has decided to commission external trainers to provide the necessary training. The head of Human Resources has asked you to contact a local training company about this.
Write a letter to the head of the training company, including the following information
an introduction to your organization
a description of your company’s training needs
an outline of the form you think the training should take
details of practical considerations relating to the training arrangements.
Write 200-250 words.
选项
答案
Question 2 Report To: Director of Marketing From: Sharon Warby Date: 2 November Subject: Amateur football tournament Background The company sponsored last month’s finals of the above tournament, as it would be shown on TV. It was hoped that this exposure would increase public awareness of the company name in the area covered by the local TV channel (which broadcast the match), and strengthen the sporting image of our soft drinks. Benefits We commissioned a market research organization to carry out a street survey in the week following the broadcast, and this showed a rise of five percentage points in public recognition of our name, compared with a month ago. This is the biggest rise we have ever achieved. In addition, sales jumped by nearly ten per cent immediately after the match, and although they have since dipped, they remain higher than at this time last year. Disadvantages The cost of sponsorship was greater than expected, and has taken up over half the total marketing budget for the current financial year. Unless the budget is increased, marketing will have to be reduced substantially. The research found that many consumers now associate our products with sport, and although this was attractive to many of them, a small number claimed that it would put them off purchasing our products. This is potentially harmful to sales.
解析
转载请注明原文地址:https://kaotiyun.com/show/DQKd777K
本试题收录于:
BEC高级写作题库BEC商务英语分类
0
BEC高级写作
BEC商务英语
相关试题推荐
A、 B、 C、 ABecauseusuallystatesareasonthatanswersawhyquestion.Choice(B)confusesthesimilarsoun
A、 B、 C、 CAboutadozenanswershowmany.Choice(A)answerswhere.Choice(B)confusesthesimilarsoundsdrawin
A、 B、 C、 ATakethenumber14busadvisesthequestionercorrectly.Choice(B)usesthepasttense.Choice(C)confus
A、 B、 C、 A(A)针对机器价格很贵的陈述,回答自己认为很快就会降价,前后句衔接得自然顺畅,故为正确答案。(B)使用与machine有关的词engineer,设置陷阱。(C)重复使用rather一词,前后句意思没有
Whatdepartmentdoesthespeakermostlikelyworkin?
Whatdepartmentdothespeakersmostlikelyworkin?
Whattypeoffacilitywasrecentlybuilt?
Whatinformationdoesthemanneedfromthewoman?
Task9TrainingOverseasExpansionTheRetailCompanyyouworkforintendstoexpandintoforeignmarketsandneedstotrainloc
•Youwillheartheorganiserofanannualconferenceattendedbythesalesrepresentativesofalargecompany.Heistellingth
随机试题
脾脏触诊方法不正确的是
肾阳不足、寒邪内侵的腹痛特点是
[2007年,第109题]运算放大器应用电路如图7.5-8所示,在运算放大器线性工作区,输出电压与输入电压之间的运算关系是()。
隧洞导流较适用于()。
通过学历认定或考试均可取得的职业资格是(),这是政府规定专业技术人员从事某种专业技术性工作的学识、技术和能力的起点标准。
有“淮左名都”之誉的是()。
教养这东西,人家以为要出身名门才能拥有。其实这是一种常识,只要稍加注意都可学到,和你的出身没有关系。没有教养的人是懒惰的人,不求上进的人。教养这东西是自发的,自己肯学一定能学会。这段文字告诉我们:
海豚式管理是指管理者在实施管理行为的过程中,从强调“人的关系”和“人的资源”模式(以善待人和关于利用人为基础)转变为以原则为中心的管理模式。海豚式管理者的领导风格是信念坚定、追求公平,既关心工作成果,更关心员工成长,他们用脑和心来领导,以自信、宽容来运作,
6个人分乘两辆不同的汽车,每辆车最多坐4人,则不同的乘车方案有()种。
HowtheFirstStarsintheUniverseCameintoExistenceResearchersbelievethatouruniversebeganwiththeBigBang(宇宙大爆炸)
最新回复
(
0
)