首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2017-01-09
40
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise, 【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______ the better proposition, but the experiment shows the supposedly clever students viewed them as 【C12】______ .
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______ to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______ .
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______ . Sending everyone back to school for maths seems out of the question. 【C19】______ more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C19】
选项
A、Then
B、Or
C、So
D、But
答案
D
解析
前文说让人们回到学校学习数学是不可能的,此处说在商店或广告上更明显地显示单价更有用,二者之间是转折对比关系,故选择But。
转载请注明原文地址:https://kaotiyun.com/show/DYoZ777K
0
考研英语一
相关试题推荐
Humanbeingshavetheuniqueabilitytoformulatepersonalgoalsforthemselves.Withoutthisformofpersonaldevelopment,the
Humanbeingshavetheuniqueabilitytoformulatepersonalgoalsforthemselves.Withoutthisformofpersonaldevelopment,the
Bythetimemostpeoplerealizedthatwhaleswerenotoversizefishbutwarm-bloodedmammalswithlargebrains,sophisticatedso
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Iftheywerejustanotherproduct,themarketwouldworkitsusualmagic-supplywouldrespondtohighpricesandrisetomeetsu
Athleteswhocheatbyinjectingthemselveswithstoredsuppliesoftheirownbloodmightsoonbecaughtout.Arevealingtrailo
AstheSenatepreparestovoteonlegislationtoempowertheFoodandDrugAdministrationtoregulatetobaccoproducts,itsmemb
AstheSenatepreparestovoteonlegislationtoempowertheFoodandDrugAdministrationtoregulatetobaccoproducts,itsmemb
随机试题
φ63mm管子切割时应选用()号割刀。
延期付款信用证
在下列建设工程中,属于必须实行监理的项目是( )。
下列不是《民事诉讼法》中规定的证据的是( )。
干式自动喷水灭火系统的组件构成不包括()。
这个少女与众不同之处,就在于她完全不受礼法压制,毫不______地表露内心情愫,她的自然生命与精神生命并无分裂疏离,而是和谐______。填人划横线部分最恰当的一项是()。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
静态数据成员在()进行初始化。
决定一个窗体有无“控制”菜单的属性是()。
ThecasualtiesfortherivalMuslinmilitiaswere______.
最新回复
(
0
)