首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Active consumption. B、Direct correlation. C、Individual association. D、Mental visualization. D细节推断题。短文中提到,正是消费者内心当中对于使用沙滩巾的想象提升
A、Active consumption. B、Direct correlation. C、Individual association. D、Mental visualization. D细节推断题。短文中提到,正是消费者内心当中对于使用沙滩巾的想象提升
admin
2021-01-08
95
问题
Weather is a constant force in our lives, but there is little marketing research on how it affects businesses. Now, a new study reveals how sunny and snowy conditions influence consumer behavior. Those weather conditions trigger consumers to mentally visualize using products associated with the respective weather.
This leads to consumers placing a higher value on those products. That is, they’re willing to pay more money for them. But the correlation is only found with products related to being outside. How does this work? Researchers give the example of a beach towel. On a sunny day, consumers who see that product are not just looking at the towel itself, they are likely imagining themselves lying on the towel in the sun. This mental picture of using the towel increases the value of the product in the consumers’ mind.
Researchers put forward the following hypothesis to explain their findings. They think the mental picture works in sunshine and snow because these weather conditions have a positive association with outside activities. The effect is not seen with rainy weather. Researchers assert this is because there aren’t many activities that are enabled by rain. Most products associated with rain, like umbrellas, are only used for protection from the weather, and not for any activities. Researchers believe that companies that sell a wide array of products online can benefit most from the insights this study provides. Online sellers often use complex mathematical formulas to determine what products to feature and how to price these products. Incorporating more data about weather would allow them to make better decisions. This could bolster sales.
Questions 9 to 11 are based on the passage you have just heard.
9. What do we learn about the findings of the new study?
10. What does the passage say may increase the value of products for consumers?
11. How can the findings of the new study benefit online sellers according to the researchers?
选项
A、Active consumption.
B、Direct correlation.
C、Individual association.
D、Mental visualization.
答案
D
解析
细节推断题。短文中提到,正是消费者内心当中对于使用沙滩巾的想象提升了沙滩巾在他们心目中的价值,即消费者的内心想象增加了产品在消费者心目中的价值。
转载请注明原文地址:https://kaotiyun.com/show/DeP7777K
0
大学英语六级
相关试题推荐
Peopleatthelowerendoftheincomescaletakemorepleasureintheirrelationshipsandenjoycaringforandconnectingwitho
A、Shedidn’treceivethesameinvoiceasothers.B、Shefoundtheman’saccountnumberwaswrong.C、Sheconfusedthenamesoftwo
A、Helpothersfornothinginreturn.B、Savemoneytohelpothers.C、Trytomakemoremoney.D、Gethelpfromtherichones.A
A、Theytellpeoplehowtoreleasestress.B、Theyteachpeopletobementallyhealthy.C、Theyshowpeoplehowtodobetterwork.
Individualsandbusinesseshavelegalprotectionforintellectualpropertytheycreateandown.Intellectualproperty【C1】______f
ToliveintheUnitedStatestodayistogainanappreciationforDahrendorf’sassertionthatsocialchangeexistseverywhere.T
Thenumberofexecutivebranchemployeesretiringthisfiscalyear,whichendsnextmonth,isontracktobenearlytwicetheto
歌谣(ballads)跟口头流传的神话,远在文字出现之前就已大量产生。中国的文学正是发端于此。不过歌谣本是人们在生活中随性而发的(improvised)东西,上古时代也没有保存和记载它们的手段,因之也就很快湮灭,不留痕迹。如今,我们只能从一些古书中推断它们
A、Itprovidesplayingfieldsforthestudents.B、Itenableslearnerstobemoreindependent.C、Itoffersemploymentchancestot
ReadingtheWorldin196BooksA)WriterAnnMorgansetherselfachallenge—toreadabookfromeverycountryintheworldinone
随机试题
焊接装配图是供焊接施工使用,用来表达需要焊接的产品上相关焊接技术要求的图样。
从不同距离,不同角度看同一物品,它在网膜上成像的大小与形状是不同的,但我们5可把它看成同一物品,这体现了知觉的()。
Whatisyourfavoritecolor?Doyoulikeyellow,orange,red?Ifyoudo,youmustbeanoptimist,aleader,anactivepersonwho
关于卵巢囊性畸胎瘤声像图表现,不正确的是
涨价预备费以( )为计算基数。
在我国金融市场上,广泛采纳的货币市场基准利率是()。
AfterIfinishedtheschoolthisyear,Ibeganto【M1】_______lookforwork.Nowseveralmonthlater,Istillhadn’t【M2】_______
据报道,美国宇航局的“雨燕”卫星日前观测到一个距地球约131亿光年的天体。该天体形成于宇宙大爆炸后的6.4亿年,是迄今人类观测到的距离地球最遥远的天体。此次观测到的最遥远天体其实是一种伽马射线暴。美国宇航局“雨燕”观测卫星最早于2009年4月23日
电视艺术(郑州大学2019年研;南京师大2019年研;西安建大2016年研;南航2014年研)
网桥是一种(39)设备,在现代网络中,用(40)代替了网桥。(40)
最新回复
(
0
)