Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to pr

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问题     Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television【C1】______a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again【C2】______promotion. By going online, companies can communicate instantly and directly with prospective customers. 【C3】______on the World Wide Web includes advertising, sponsorships, and sales promotions【C4】______sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues【C5】______$ 300 million.
    Effective online marketers don’t【C6】______transfer hard-copy ads to cyberspace. 【C7】______sites blend promotional and non-promotional information indirectly delivering the advertising messages. To【C8】______visits to their sites and to create and【C9】______customer loyalty, companies change information frequently and provide many opportunities for【C10】______.
    A prototype for excellent【C11】______promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, 【C12】______they will find no traditional ads. 【C13】______subtle is the mix of product and promotion that visitors hardly know an advertising message has been【C14】______. Sega of America, maker of computer games and hardware, uses its Web site for a【C15】______of different promotions, such as【C16】______new game characters to the public and supplying Web surfers the opportunity to【C17】______games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape【C18】______increasing site visits by 15 percent. Online【C19】______in Quaker oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product【C20】______and helped the company know its customers better.
【C8】

选项 A、encourage
B、frustrate
C、tempt
D、commit

答案A

解析 语义衔接题。根据上下文文意,此处指企业采取措施鼓励更多顾客浏览他们的网站,提高网站访问率,因此encourage符合题意。frustrate"挫败,使某人沮丧"和tempt“吸引,引诱”有负面含义。不符合上下文文意;commit尤指做“不好的,不合法”的事情.在感情色彩上与文意不符。
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