首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising is a form of selling. For thousands of years there have been individuals who have tried to (36)______ others to buy
Advertising is a form of selling. For thousands of years there have been individuals who have tried to (36)______ others to buy
admin
2009-04-23
5
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to (36)______ others to buy the food they have produced or the goods they have made or the services they can (37)______.
But in the 19th century the mass production of goods (38)______ from the Industrial Revolution made person-to-person selling inefficient. The mass (39)______ of goods that followed the development of the highway made person-to-person selling too slow and (40)______. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through (41)______ possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is (42)______. The action may be to purchase a product, use a service, vote for a political (43)______, or even to join the Army.
(44)____________. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
(45)____________. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. (46)____________.
Advertising is a form of selling, for thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But in the 19th century the mass production of goods resulting from the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that followed the development of the highway made person-to-person selling too slow and expensive. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through advertising possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is recommending. The action may be to purchase a product, use a service, vote for a political candidate, or even to join the Army.
Advertising as a business developed first and most rapidly in the United States, the country that uses it to the greatest extent. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
选项
答案
expensive
解析
转载请注明原文地址:https://kaotiyun.com/show/EmZK777K
0
大学英语六级
相关试题推荐
A—reading,referenceandcopyingJ—lecturehallB—staffonlyK—readingroomforreferencebooksC—closedshelvesforundergradua
LadiesandGentlemen,WelcometoLondonInternationalLanguageCenter.WeteachEnglishforboth【T1】______andbusinesspurpo
AbouthowmanyadultAmericanshavethe"weightproblem"?______percent.
Thousandsofproducts_____fromcrudeoilarenowindailyuse.
Beforemakingaspeech,weoftenneedtomakebriefspeakingnotes.Youcanputthemoncardsnosmallerthan150x100mm.Writei
Couldyougotobed(early)______thanyouusuallydo?
A—BuyerBehaviorI—IdeaGenerationB—MarketSegmentationJ—PressConferencesC—TargetAudienceK—Point-of-PurchaseAdvertisingD
HeopenlycalledonthePresidenttotrimhis1993defencebudgetby16billionto20billiondoliarsbeforesendingittoCapita
Itispossiblethatyourcompanyisfacingdifficultiesofwhichwearenotaware.
Awisemanoncesaidthattheonlythingnecessaryforthetriumphofevilisforgoodmentodonothing.So,asapoliceoffice
随机试题
OnedaywhenIwashavingaheartylunchatafast-foodrestaurant,anoldcoupleentered.They【C1】______amealatthecount
肝肺综合征主要表现为()。
下列何种保险合同有效?
设所建立的一元线性回归方程为=a+bx,x=xo时的预测值为=a+bxo,其概率为1-α的预测区间是[],这里δ的表达式是()。
【2015年河北石家庄.单选】“先天下之忧而忧,后天下之乐而乐”是下列哪种情感体验.()
截至2011年年底,我国石油剩余技术可采储量32.4亿吨,天然气4.02万亿方;煤炭查明资源储量1.38万亿吨,铁矿743.9亿吨,铜矿8612万吨,铝土矿38.7亿吨,金矿7419吨。2011年我国矿产资源勘查投资1118.2亿元,同比增长9.
在模块化程序设计中,按功能划分模块的原则是
Changesinclimatethathadalreadytakenplacearemanifested(1)______fromthedecreaseinextentandthicknessofArcticsea
Sky-highgasolinepricesaren’tjustraisingthecostofEugeneMarino’s120-mile(193-kilometer)round-triptohisjobintheWas
Theprocessby【C1】______ofwhichhumanbeingsarbitrarilymakecertainthingsstandforotherthingsmaybecalledthesymbolic
最新回复
(
0
)