2. 考研
  3. 　　Few people know that Mr. Potato Head was almost little more than a forgotten cereal premium. But history has a way of being ki

　　Few people know that Mr. Potato Head was almost little more than a forgotten cereal premium. But history has a way of being ki

admin2022-05-13  38
问题 　　Few people know that Mr. Potato Head was almost little more than a forgotten cereal premium. But history has a way of being kind to the classics. And George Lerner was about to make history! During the World War Ⅱ era, George Lerner enjoyed success as a well-known inventor and designer. Just before 1950, he designed and produced a first generation set of plastic face pieces. The push pin-shaped noses, ears, eyes and mouth parts could be pushed into fruits or vegetables to transform the food into an endless array of magical anthropomorphic playmates.
　　The toy wasn’t an immediate hit however. There was still a World War Ⅱ mentality to conserve resources. Toy companies didn’t think that customers would accept the idea of wasting a piece of food as a child’s toy. But after a while, George finally sold the toy, for $ 5,000 dollars, to a cereal company, who planned to use the pieces as a premium giveaway in cereal boxes. But George knew that his new toy deserved a bigger shot. And that shot came in a meeting with a family-owned New England manufacturer. Mr. Lerner and the manufacturer bought back the rights from the cereal company for $ 7,000.
　　Mr. Potato Head, one of the world’s most adored "personalities," was "born" in 1952, and began making history at an early age as the very first toy to be advertised on television. The original Mr. Potato Head contained only parts, such as eyes, ears, noses and mouths, and parents had to supply children with real potatoes for face-changing fun! Over the next three decades, a variety of Mr. Potato Head products were sold. He was so loved by children, that he was expanded into additional toy categories including puzzles, creative play sets, and electronic handheld board and video games. The vast popularity of Mr. Potato Head also attracted non-toy companies who licensed his image and name to make apparel, accessories and novelty items.
　　Mr. Potato Head’s appeal to people young and old made him the ideal ambassador for many causes and good-will efforts. On his 40th birthday, it was decided that he would no longer be a "couch potato." And he received a special award from the President’s Council for Physical Fitness, right on the lawn of the White House! Always one to pass on a wholesome message to the public, he and Mrs. Potato Head joined up with the League of Women’s Voters in 1996 to help out with their "Get out the Vote" campaign and spread the word about the importance of voting to Americans.  
What happened to the first generation of the new toy?
选项 A、It was widely accepted as soon as it was made.
B、It was sold to a toy company and it was sold well.
C、It was given away to customers by a cereal company as a gift.
D、Its patent was sold at the price of $ 7,000 dollars.
答案C
解析 此题为细节分析题。文章第二段第三句指出：planned to use the pieces as a premium giveaway in cereal boxes.表明公司打算把它作为赠品，gift是原文giveaway的同义表述，所以C项符合题意。对于A项，文章第二段第一句指出：The toy wasn’t an immediate hit however.玩具并没有立刻就取得成功，因此不对。文章第二段第四句指出：George finally sold the toy, for$5,000 dollars, to a cereal company.他最后以5000美元的价格把玩具卖给了一家谷类食品公司，B项与D项与此不符。
转载请注明原文地址:https://kaotiyun.com/show/Gqsa777K
本试题收录于： MBA联考（英语）题库专业硕士分类
0

MBA联考（英语）

专业硕士

相关试题推荐
随机试题
最新回复(0)