首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the statements below and at the five summaries of articles from a business journal on the opposite page. Which summary (
Look at the statements below and at the five summaries of articles from a business journal on the opposite page. Which summary (
admin
2018-05-18
70
问题
Look at the statements below and at the five summaries of articles from a business journal on the opposite page.
Which summary (A, B, C, D or E) does each statement (1-8) refer to?
For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.
You will need to use some of these letters more than once.
There is an example at the beginning (0).
Example:
0 This summary offers insights from research into companies with contrasting success rates.
A
Companies throughout the world have embraced mass customization in an attempt to provide unique value to their customers in an efficient manner and at a low cost. But many managers have discovered that mass customization can produce unnecessary cost and complexity. In The Four Faces of Mass Customization, James H. Gilmore and B. Joseph Pine II provide managers with a framework to help them determine the type of customization they should pursue. Gilmore and Pine have identified four distinct methods to follow when designing or redesigning a product, process or business unit: managers should examine each method for possible insights into how to serve their customers best.
B
Why are some companies able to sustain high growth and others are not? W. Chan Kim and Renee Mauborgne studied high-growth companies and companies in the same field which are doing less well, and found a striking difference in each group’s assumptions about strategy. In Value Innovation: the Strategic Logic of High Growth, the authors report on companies that have broken with conventional logic to offer customers quantum leaps in value. These companies have focused on what most customers need, instead of on beating their rivals.
C
Increasingly, companies are less focused on selling products and more interested in keeping customers. Ideally, they want to attract and keep only high-value customers. In Manage Marketing by the Customer Equity Test, Robert C. Blattberg and John Deighton provide a model to help managers find the optimal balance between spending on acquisition and spending on retention - and thus grow their customer equity to its fullest potential. And because the balance is never static, the authors also offer a series of guidelines to help managers frame the issue.
D
Our understanding of how markets operate is based on the traditional assumption of diminishing returns: products or companies that get ahead in a market eventually run into limitations. But, in recent times, Western economies have undergone a transformation from processing resources to processing information, from the application of raw energy to the application of ideas. As this shift in production has occurred, the mechanisms that determine economic behaviour have also shifted - from diminishing returns to increasing returns. In Increasing Returns and the New World of Business, W. Brian Arthur illuminates the differences between the two worlds and offers advice to managers operating in both kinds of markets.
E
Companies currently face a predicament in many mass markets. Customers are demanding that their orders be fulfilled ever more quickly, but they are also demanding highly customized products and services. In Mass Customization at Hewlett-Packard: The Power of Postponement, Edward Feitzinger and Hau L. Lee show how HP has proved that a company can deliver customized products quickly and at a low cost by rethinking and integrating the designs of its products, the processes used to make and deliver those products, and the configuration of its supply networks.
This summary mentions a concept that explains market forces in general.
选项
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/Gv7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
CouldyoutellmewhatinfluenceyouthinkthemediahasnowadaysonbusinesslifeinChina?
CouldyoutellmewhatinfluenceyouthinkglobalizationishavingonbusinesslifeinChina?
Correctingmisunderstanding纠正误解
FinancialManagement:thefactorsinvolvedinmaintainingahealthycashflowinabusiness
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthet
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)AJob:howtoavoiddiscriminationagainstwomenBPurchasi
Practisediscussingthistask,andthequestionswhichfollowit,withapartner:STAFFTRAININGREVIEWTheorganisationyouwor
随机试题
有些食物可导致大便颜色改变,例如红心火龙果可以导致大便颜色变红,以下哪些食物可以导致大便颜色变黑?()
对于下列起诉,哪些不属于行政诉讼受案范围?()
据《全国主体功能区规划》,全国主体功能区规划开发原则中关于保护自然的有关规定,下列说法正确的是()。
1.背景某机场建设项目指挥部,通过招投标程序与某施工单位(总承包方)按照《建设工程施工合同(示范文本)》(GF-2013—0201)签订了施工合同。合同总价款5244万元,采用固定总价合同一次性包死,合同工期400d。施工中发生了以下事件:事件一:发
在设计时,加油加气站内的站房及其他附属建筑物的耐火等级不应低于()级。
某家电生产企业为了提高产品的市场影响力,积极实施市场营销战略,增加广告资金投入,加大市场宣传力度,提升品牌声誉。从企业战略层次分析,此项战略属于()。
“多年前,他背上行囊,踏上这座繁华的都市,意气风发。多年后,他手捧自己的骨灰站在这座城市的十字路口,茫然四顾。”一位90后年轻人写就的诗歌,道出了进城务工者的境遇变化与内心无奈。如果说,暂住证的背后,只是一种“临时居住”状态的证明,那么居住证,不仅在字面上
汉代盛行的学术是()。
AfterhebecameChancellorHitlerhadtoacceptacertaindegreeofroutine.Thiswasagainsthisnaturalinclination.Hehated
Whatisthepurposeofthenationalsurvey?
最新回复
(
0
)