2. 考研
  3. The fact that blind people can "see" things using other parts of their bodies apart from their eyes may help us to understand ou

The fact that blind people can "see" things using other parts of their bodies apart from their eyes may help us to understand ou

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问题     The fact that blind people can "see" things using other parts of their bodies apart from their eyes may help us to understand our feelings about colour. If they can sense colour differences then perhaps we, too, are affected by colour unconsciously.
    Manufacturers have discovered by trial and error that sugar sells badly in green wrappings, and that blue foods are considered unpleasant, and the cosmetics should never be packaged in brown. These discoveries have grown into a whole discipline of colour psychology that now finds application in everything from fashion to interior decoration. Some of our preferences are clearly psychological. Dark blue is the colour of the night sky and therefore associated with passivity and calm, while yellow is a day colour with associations of energy and incentive. For primitive man, activity during the day meant hunting and attacking, while he soon saw red as the colour of blood and rage and the heat that came with effort. And green is associated with passive defence and self-preservation. Experiments have shown that colours, partly because of their psychological association, also have a direct psychological effect. People exposed to bright red show an increase in heartbeat, and blood pressure; red is exciting. Similar exposure to pure blue has exactly the opposite effect; it is a calming colour. Because of its exciting connotations(含义), red was chosen as the signal for danger, but closer analysis shows that a vivid yellow can produce a more basic state of alertness and alarm, so fire engines and ambulances in some advanced communities are now rushing around in bright yellow colours that stop the traffic dead.
The most suitable title for this passage may be______.
选项 A、The Practical Use of Colour
B、Colour and Feelings
C、Colour and Its Connotations
D、The Discipline of Colour Psychology
答案D
解析 这是一道标题题，要求给文章一个最合适的题目。文章开篇提到人类可能在无意识中受到颜色的影响，接下来文章谈到生产商对于产品颜色和销售关系的各种发现导致了颜色心理学这门学科的形成及其实际应用，进而说明人类对颜色的偏好显然是心理因素的作用。不同颜色有着不同的心理联想并产生不同的心理作用，也正因为如此，人们才将不同的颜色运用到不同的生活场景中。文章中反复出现的是颜色的心理联想、心理作用及其实际应用，也就是颜色心理学所涵盖的内容，因此选择D。选项A“颜色的实际运用”、选项B“颜色和感受”、选项C“颜色及其含义”只涉及文章的部分内容。
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