首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to the speaker, what are convenience goods?
According to the speaker, what are convenience goods?
admin
2009-06-24
79
问题
According to the speaker, what are convenience goods?
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.
People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decision. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
选项
A、They are goods that can be bought at a special price.
B、They are special kinds of products.
C、They are characterized in their brands.
D、They need special efforts to get.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/HoTd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
Adropintheoverallpriceofgoodsandservicesmaysignalaperiodofdeflation.
Manypuremetalshavelittleusebecausetheyaretoosoft,rusttooeasily,orhavesomeotherdrawback.
InternationalTradeSincetheendofWorldWarⅡ,internationaltradehasdevelopeddramatically.Allcountriesinthemode
InternationalTradeSincetheendofWorldWarⅡ,internationaltradehasdevelopeddramatically.Allcountriesinthemode
FinancingCollegeTrainingHighschoolstudentswho,aftergraduation,wouldliketocontinuetheireducationarefrequently
Extremelyrefinedbehavior,however,cultivatedasanartofgraciousliving,hasbeencharacteristiconlyofsocietieswithwea
StressLevelTiedtoEducationLevelPeoplewithlesseducationsufferfewerstressfuldays,accordingtoareportinthecur
TheRoleofPressureGroupsInBritainGeneralElectionsinBritainareusuallyheldonlyonceeveryfiveyears.Governmentscan
HeatIsKillerExtremelyhotweatheriscommoninmanypartsoftheworld.Althoughhotweatherjustmakesmostpeoplefeel
Thegamerequiresustofindouttwosimplebuteffectivewaystosolvethisproblem.
随机试题
来归相怨怒,但坐观罗敷。但:坐
人在寒冷环境中,产热主要通过()
肺痈成痈期,治疗时宜选
在恶性肿瘤的鉴别诊断中,免疫组织化学染色角蛋白阳性,波形蛋白阴性,该肿瘤最可能的诊断是
32岁妇女,主诉大便时阴道脱出一物,检查发现,用力时可见阴道前壁膨出,宫颈外口距阴道口约2cm,宫体大小正常,后位活动,附件(-)。该病人的诊断为()
急性肾衰竭患者的营养,下列正确的是()
当偿债备付率()时,表示可用于还本付息的资金不足以偿付当期债务。
民办学校的内部领导体制主要有()。
你一家要去美国旅游,去银行看到的牌价如下如果你有5万人民币要兑换成美元,你会选哪个银行?最后能换到多少美元?
下列关于IEEE802.11b基本运作模式的描述中,错误的是()。
最新回复
(
0
)