首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When catastrophic floods hit Bangladesh, TNT’s emergency-response team was ready. The logistics giant, with headquarters in Amst
When catastrophic floods hit Bangladesh, TNT’s emergency-response team was ready. The logistics giant, with headquarters in Amst
admin
2013-08-05
63
问题
When catastrophic floods hit Bangladesh, TNT’s emergency-response team was ready. The logistics giant, with headquarters in Amsterdam, has 50 people on standby to intervene anywhere in the world at 48 hours’ notice. This is part of a five-year-old partnership with the World Food Program (WFP), the UN’s a-gency that fights hunger. The team has attended to some two dozen emergencies, including the Asian tsunami in 2004. "We’re just faster," says Ludo Oelrich, the director of TNT’s "Moving the World" program. Emergency help is not TNT’s only offering. Volunteers do stints around the world on secondment to WFP and staff are encouraged to raise money for the program (they generated euro2.5m last year). There is knowledge transfer, too: TNT recently improved the school-food supply chain in Liberia, increasing WFP’s efficiency by 15-20%, and plans to do the same in Congo.
Why does TNT do these things? "People feel this is a company that does more than take care of the bottom line," says Mr. Oelrich. "It’s providing a soul to TNT." In a 2006 staff survey, 68% said the pro-bono activities made them prouder to work at the company. It also helps with recruitment: three out of four graduates who apply for jobs mention the WFP connection. Last year the company came top in the Dow Jones Sustainability Index.
TNT’s experience illustrates several trends in corporate philanthropy. First, collaboration is in, especially with NGOs. Companies try to pick partners with some relevance to their business. For TNT, the food program is a good fit because hunger is in part a logistical problem. Standard Chartered, a bank, is working with the Bangladesh Rural Advancement Committee on microfinance and with other NGOs on a campaign to help 10m blind people.
Coca-Cola has identified water conservation as critical to its future as the world’s largest drinks company. Last June it announced an ambitious collaboration with WWF, a global environmental organization, to conserve seven major freshwater river basins. It is also working with Greenpeace to eliminate carbon emissions from coolers and vending machines. The co-operation is strictly non-financial, but marks a change in outlook. "Ten years ago you couldn’t get Coca-Cola and Greenpeace in the same room," says Neville Isdell, its CEO.
Second, what used to be local community work is increasingly becoming global community work. In the mid-1990s nearly all IBM’s philanthropic spending was in America; now 60% is outside. Part of this involves a corporate version of the peace corps: young staff get one-month assignments in the developing world to work on worthy projects. The idea is not only to make a difference on the ground, but also to develop managers who understand how the wider world works.
Third, once a formal program is in place, it becomes hard to stop. Indeed, it tends to grow, not least because employees are keen. In 1996 KPMG allowed its staff in Britain to spend two hours a month of their paid-for time on work for the community. Crucially for an accountancy firm, the work was given a time code. After a while it came to be seen as a business benefit. The program has expanded to half a day a month and now adds up to 40,000 donated hours a year. And increasingly it is not only inputs that are being measured but outputs as well. Salesforce.com, a software firm, tries to measure the impact of its volunteer programs, which involved 85% of its employees last year.
All this has meant that straightforward cash donations have become less important. At IBM, in 1993 cash accounted for as much as 95% of total philanthropic giving; now it makes up only about 35%. But cash still matters. When Hank Paulson, now America’s treasury secretary, was boss of Goldman Sachs, he was persuaded to raise the amount that the firm chipped in to boost employees’ charitable donations. Now it is starting a philanthropy fund aiming for $1 billion to which the partners will be encouraged to contribute a share of their pay. No doubt that is good for the bank’s soul.
From the third paragraph, we get the impression that TNT’s pro-bono activities
选项
A、take care of the bottom line.
B、help improve corporate image.
C、are mentioned by all job applicants.
D、are the main concern of the company.
答案
B
解析
第3段指出,TNT的公益活动赋予公司以灵魂,使员工更自豪,更有利于招募员工等等,这些都有助于提升企业形象。应选B。
转载请注明原文地址:https://kaotiyun.com/show/IO4O777K
0
专业英语八级
相关试题推荐
TheGameoftheNameHerecomesJohnSmithwalkingtowardme.Eventhoughheisbutapassingacquaintance,theAmericangre
StagesofSecondLanguageAcquisitionStageI:(1)______Period:(1)______1)inthisstage,moststudentsunderstand(2)______th
WhywasCharlesTayloraccusedofcrimesagainsthumanity?
AimlessnesshashardlybeentypicalofthepostwarJapanwhoseproductivityandsocialharmonyaretheenvyoftheUnitedStates
WhoarementionedtoprotecttheendangeredanimalsinsomeAfricancountries?
ThesentenceagainstRajaratnamisthelongest______
HenryVIIIdeclaredhimselfSupremeHeadoftheChurchofEnglandin______.
TheWorldHealthOrganization(WHO)saysitsten-yearcampaigntoremoveleprosy(麻风病)asaworldhealthproblemhasbeensucc
ConsideringhowjazzistranscribedinChinese(jueshi),youmaybemisledintoassumingthatitisanaristocraticculturalfor
TheNormanConquestof1066isoneofthebest-knowneventsinEnglishhistoryand______replacedtheweakSaxonrulewithast
随机试题
下列()等单位是出版业的组成部分。
东北虎比华南虎个体大,寿命长,这符合法则。
B细胞经抗免疫球蛋白荧光抗体染色后,其表面呈现的荧光随时间的变化规律是
北京A建筑公司通过电子邮件向南京B公司发出订购一批水泥的要约,此要约的生效时间为()。
沥青混合料的力学强度,主要由矿物颗粒之间的内摩阻力和嵌挤力,以及沥青胶结料及其与矿料之间的( )所构成。
资产配置是投资过程中最重要的环节之一。()
供应商认为采购商的采购业务对他们来说不是很重要,采购商认为该供应商对自己的采购业务也不是很重要,这样的供应商属于()。
根据知识学习的同化理论,假如学生先学习了质量与能量、热与体积、遗传结构与变异等概念之间的关系,之后学习需求与价格之间的关系。这种学习属于()。
Payandproductivity,itisgenerallyassumed,shouldberelated.Buttherelationshipseemstoweaken【C1】________peoplegetold
假定你是李明。2008年第29届夏季奥林匹克运动会将在中国北举行,现正征集吉祥物。你希望藏羚羊能够入选。请你给国际奥委会(IOC)写封信,说明为什么藏羚羊是合适的吉祥物。理由包括:性情温顺,象征和平和友谊;耐高寒,速度快,象征奥运精
最新回复
(
0
)