首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the following passage below about the factors that influence buying behavior. • For each question (23-28), choose the cor
• Read the following passage below about the factors that influence buying behavior. • For each question (23-28), choose the cor
admin
2010-08-16
44
问题
• Read the following passage below about the factors that influence buying behavior.
• For each question (23-28), choose the correct answer.
• Mark one letter (A, B or C) on your Answer sheet.
FACTORS THAT INFLUENCE BUYING BEHAVIOR
Throughout the buying process, various factors may’ influence a buyer’s purchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of these factors include the following.
CULTURE. The culture and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to tike world around us. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States.
SOCIAL CLASS. In addition to being members of a particular culture, we also belong to a certain social class — upper, middle, lower, m’ somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media.
REFERENCE GROUP. A reference group consists of people who have a good deal in common—family members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, shopping malls are today losing what has long been their most faithful audience — teens. That’s because Generation Xers (those born between 1965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to open stores in most malls.
SELF-IMAGE. The tendency to believe that "you are what you buy" is especially prevalent among young people. Marketers capitalize on our need to express our identity through our purchases by emphasizing the image value of products and services. That’s why professional athletes and musicians are frequently used as product endorsers—so that we incorporate part of their public image into our own self-image. After all, doesn’t everyone want to "be like Mike Jordan"?
SITUATIONAL FACTORS. These factors include events or circumstances occurring in our lives that are more circumstantial in nature. For example, you have a coupon, you’re in a hurry, it’s Valentine’s Day, it’s your birthday, you’re in a bad mood, and so on. Situational factors influence our buying patterns.
Teenagers do not like malls any more because
选项
A、they don’t like the shopping environment.
B、the products are out-dated.
C、the prices are too high.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/IWbO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowaboutcreditinbusiness.•Choosethebestwordtofilleachgap,fromA,B,CorD.•Foreachquestion
•Readthearticlebelowaboutresponsibility.•Foreachquestion13-18,markoneletter(A,B,CorD)onyourAnswerSheet,f
•ReadthearticlebelowaboutHikikomori.•Choosethebestsentencetofillineachofthegaps.•Foreachgap8-12,markone
•Readthetextbelowaboutcustomerloyalty•Inmostofthelines(34-45),thereisoneextraword.Itiseithergrammatica
•Readthetextbelowaboutcustomerloyalty•Inmostofthelines(34-45),thereisoneextraword.Itiseithergrammatica
•Readthenewsbelow.•ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheoppositepage.•Foreachquesti
•Readthearticlebelowabouttheimpendingflu.•ChoosethebestwordtofilleachgapfromA,B,CorD.•Foreachquestion
•Lookatthestatementsbelowandtheinformationaboutbusinessschoolsontheoppositepage.•Whichschool(A,B,CandD)d
•Lookatthestatementsbelowandtheinformationaboutbusinessschoolsontheoppositepage.•Whichschool(A,B,CandD)d
•Lookatthenotesbelow.•Someinformationismissing.•Youwillhearatelephonetalkontravelarrangements.•Foreac
随机试题
甲公司向乙银行贷款,以其所有的一栋大楼设定抵押担保,双方办理了房屋抵押登记。后甲公司为担保支付丙公司货款,以该栋大楼占用范围的建设用地使用权设定抵押担保,双方签订了建设用地使用权抵押合同,但未办理登记。因甲公司无力还款和支付到期货款,乙银行和丙公司分别主张
下列关于桥梁伸缩装置试件描述,正确的有()。
在借贷记账法下,“借”和“贷”只是记账符号,至于表示增加还是减少,取决于账户的结构。()
机器的装配过程包括( )。
银行业自律的基本原则有()。
核心资本包括实收资本或普通股、()。
材料2020年一季度,我国农林牧渔业实现总产值18193亿元,比上年同期增加2915亿元。2018年一季度至2020年一季度我国农、林、牧、渔业总产值情况见下表。下列图形能反映2018年一季度至2020年一季度牧业总产值变动态
甲因绑架罪被判处有期徒刑12年。入狱后,甲认真遵守监规,接受教育改造,确有悔改表现。根据刑法规定,对甲应如何处理?()
下列Applet实现在窗口中按右对齐方式摆放三个单选按钮。选择正确的语句填入下面横线处。importjava.applet.Applet;importjava.awt.*;public
已知Value是一个类,value是Value的一个对象。下列以非成员函数形式重载的运算符函数原型中,正确的是()。
最新回复
(
0
)