首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A In terms of efficiency, not size, the advertising industry is only now starting to grow out of its century-long infancy,
A In terms of efficiency, not size, the advertising industry is only now starting to grow out of its century-long infancy,
admin
2012-01-23
83
问题
A
In terms of efficiency, not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called "the Wanamaker era" . It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags(to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing(thus minting the concept of "truth in advertising" ).
B
The website is readily available to any consumer with a computer, and in this day and age, includes the majority of consumers throughout the world. There are no additional costs in reaching the expanded global markets. Since the Internet advertising extends to the global audience anytime, the chances of potential customers are more and hence the profit margin is also on the higher side. The bottom line is that the advantages of Internet advertising is much more than that of its traditional print forerunner, in lessened costs, availability, expanded consumer markets, and largely in the overall profit margin.
C
The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but also work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organisation does to facilitate an exchange between the company and consumers.
D
The advantages of print media enable you to send in the copy and have it displayed on the section you want within a few days. If it is a classified ad, this can be just 48 hours. The beauty of print media advertising is that you can be as creative as you wish, as long as you follow the guidelines set out by the newspaper. This will usually exclude nudity and strong sexual references in the copy and publishers will usually adhere to advertising standards legislation.
E
You write ads, based on relevant keywords for your business—these are displayed on search results pages and websites within that network. If someone types in a keyword/phrase relevant to your business and that matches your advert criteria, your ad will then show on the page. If someone clicks on your ad, you will be charged a fee based on the cost per click value you set for that advert. Therefore, it is important to make the advert clear, so to avoid wasted clicks from people who misunderstood your message.
The pricing of products will have a direct effect on your business.
选项
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/Is7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Whattypeofbusinessdoesthespeakerworkfor?
WhyisthestoreimplementinganewpolicyinSeptember?
A、 B、 C、 C问收据要放到包里还是要带走的单纯选择疑问句。(A)是使用和问句中的receipt词形类似的received、有派生词错误的错误选项;(B)是使用由问句中的receipt可能联想到的change、含联
DoyouthinkotherformsofadvertisingwillcontinuetobemoreimportantthantheInternet?(Willothertypesofadvertisingb
Task10RelocatingtoNewPremisesThecompanyyouworkforisgrowingrapidlyandtheManagingDirectorbelievesthatnewpremi
•YouwillhearthespeechoftheManagingDirectoroftheInternationalMonetaryFundatthepressconference.•Asyoulisten,f
•YouwillhearthespeechoftheManagingDirectoroftheInternationalMonetaryFundatthepressconference.•Asyoulisten,f
TaskOne-Methodofadvertising•Forquestions13-17,matchtheextractswiththemethodsofadvertising,listedA-H.•Forea
随机试题
简述我国学制改革的基本原则。
男,27岁,牙龈疼痛。自动出血3天。检查:腐败性口臭,多个牙的牙龈乳头尖端消失变平,下切牙的龈缘虫蚀状坏死,有灰白膜覆盖。该病的最可能诊断是()
建设工程竣工验收是施工全过程的最后一道程序,是建设投资成果转入生产或使用的标志,也是全面考核()的重要环节。
期货公司风险监管指标不符合规定标准的,中国证监会派出机构应当在2个工作日内对公司()。
某项贷款年利率为8%,银行要求的补偿性余额维持在25%水平的基础上,那么该贷款的实际利率是()。
总效用最大时,边际效用为()。
某旅游团发现其饮食不符合协议书上注明的标准,情绪不佳,此时导游员应采用()以消除游客的不满。
材料1政务新媒体,是群众眼中的网上政府部门,应该“门庭若市”,而不是“大门紧闭”。据媒体报道,N市一些部门、单位的政务微信公众号“重建设、轻服务”,“僵尸”“睡眠”等现象较为普遍。其中,N市国土资源局的微信公众号从创立至今,共发布13条
【B1】【B20】
WelcometoJoinUs1.呼吁大家参加自助游社团组织的上海自助游2.参加自助游社团的好处3.如何加入自助游社团
最新回复
(
0
)